Sales and Marketing Management
FEBRUARY 8, 2021
Roughly 54% of B2B media spend should be allocated toward long-term emotional brand building for maximum effectiveness. Direct response focuses on people who are lower in the funnel and who are more likely to buy today. Think Long-Term. B2B digital marketing has usually been focused on rational, short-term activity.
Pointclear
JANUARY 26, 2012
Let me go out on a limb and propose the top five media for your lead generation toolkit. Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods. There’s a lot of controversy out there on the subject.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tenbound
JANUARY 26, 2024
Secrets to Crafting Effective Cold Emails – From Analyzing 20,000 Emails In today’s digital era, cold emails have become a vital tool for businesses and professionals looking to expand their network, generate leads, and drive sales. Use email validation tools to clean your email list regularly.
Pointclear
FEBRUARY 16, 2012
Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. Why is it so difficult to generate actual leads and sales using social media in the B2B world? These Brands are Making Social Media Sell. But not by chance.
Zoominfo
AUGUST 5, 2021
In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by. Sales Tools & Best Practices: The right tools and best practices to put your sales enablement into practice.
Zoominfo
AUGUST 5, 2021
In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by. Sales Tools & Best Practices: The right tools and best practices to put your sales enablement into practice.
Gong.io
JULY 11, 2022
Inside sales is basically any sales made from an office environment (you know, inside), so it takes place largely over phone and email, though the use of social media messaging and video conferencing is increasingly common. Inside sales teams use phone, email, video, and social media messaging to sell to potential customers. .
Expert insights. Personalized for you.
194 
Let's personalize your content