Sales Management Plus -- SMP

SEPTEMBER 21, 2023

Whether that means integration with an outside Lead Management System, Marketing Automation Platforms, E-Commerce System, or others, we have you covered. We’re excited to announce that we have completed an integration with Constant Contact’s email marketing platform using our APIs.

Constant Contact 52

Constant Contact Distribution Marketing Ideal Customer Profile 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 77

Paid Content Webinar Metrics Strategy Marketing 77

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Lead411

APRIL 17, 2024

Mastering GTM Strategy: A Comprehensive Guide to Success The difference between skyrocketing success and stagnation might be a well-executed Go-to-Market (GTM) strategy. Grasping the Core Concepts of GTM Strategy: A GTM strategy, at its heart, is just a detailed plan for getting a service or product to market.

Ideal Customer Profile 52

Ideal Customer Profile Strategy Distribution Advertising 52

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. And when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. So how should you go about creating a social strategy that aligns with everything else you have going on?

Social Media 100

Social Media Media Strategy Benefit 100

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. One such strategy involves the use of Business Development Representatives (BDRs). Our recent webinar Turbocharging Business Development Strategies noted the importance of BDRs.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. So how do you create a foolproof GTM strategy? What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

BuzzBoard

APRIL 18, 2024

Understanding the Importance of Budget Allocation in Local Paid Advertising The significance of budget allocation in local paid advertising is a key consideration for any digital marketing agency aiming to assist businesses in expanding within their local zones. Paid advertising is a potent tool that can ignite rapid business growth.

Advertising 52

Advertising Advertising Strategy ROI 52

Zoominfo

NOVEMBER 20, 2023

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. Marketers are definitely at the forefront of experimenting with GenAI. What Does this Mean for Marketers?

Data 130

Data Scale Lead Rank Marketing 130

Allego

MAY 7, 2024

Do your sales and marketing teams have a hard time communicating? According to a poll from SMM Connect and Training Magazine Network, 68% of sales and marketing leaders said “sales and marketing don’t communicate effectively.” And that leads to multiple issues, including: Misalignment on sales and marketing strategies.

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Marketing Lead Rank 62

Zoominfo

OCTOBER 5, 2021

Messaging, distribution, reach, and optimization. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Pipeliner

DECEMBER 10, 2023

In the ever-evolving digital landscape, content marketing has emerged as a powerful tool for businesses to connect with their target audience. However, effective content marketing requires a strategic approach and a deep understanding of your audience. Build brand awareness, and drive growth. Here are some key takeaways: 1.

Marketing 64

Marketing Churn Social Media Promotion 64

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? How to Build Marketing Personas Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers.

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

Pipeliner

AUGUST 27, 2023

The Power of Strategic Content Marketing: A Conversation with Martin Huntbach As a podcaster, I’ve had the privilege of hosting numerous insightful conversations with industry experts. One such conversation was with Martin Huntbach, the owner of Jamie Digital , an award-winning SEO and content marketing agency based in Lancashire, UK.

Closing 52

Closing Strategy Distribution Promotion 52

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

SBI Growth

AUGUST 21, 2013

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Now there is a new tool to satisfy this need. What are LinkedIn Sponsored Updates?

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

BuzzBoard

MARCH 6, 2024

Exploring the Cost of Customized Digital Marketing for Small Businesses Small businesses must determine the right investment for their marketing strategies. Customized digital marketing provides affordable and effective avenues to amplify their online presence. But, what does it cost for small businesses?

Small Business 52

Small Business Small Business ROI Marketing 52

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

BuzzBoard

APRIL 15, 2024

Understanding the Significance of Showcasing ROI for Digital Marketing Services In today’s data-driven climate, illustrating the return on investment (ROI) for digital marketing services is crucial in showcasing the efficiency and effectiveness of these services.

ROI 52

ROI Case Study Marketing Campaigns 52

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product-specific, customer-focused go-to-market strategy. So how do you create a foolproof GTM strategy? What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market.

Ideal Customer Profile 100

Ideal Customer Profile Strategy Buyer Persona Lead Rank 100

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. What’s more, only 9% have and use the tools they need ( source ).

Marketing 170

Marketing Social Media Advertising Advertising 170

BuzzBoard

MARCH 6, 2024

Assessing the Hype: Understanding the Latest Innovations in Digital Marketing Navigating the hype around the latest innovations in digital marketing can be a challenge. The landscape continually evolves, with new marketing tools appearing daily. One trend attracting significant attention is data-driven marketing.

Marketing 52

Marketing Trends Analytics Campaigns 52

Pipeliner

JANUARY 3, 2024

In today’s digital age, video marketing has become a powerful tool for businesses to connect with their target audience and elevate their brand. By incorporating compelling video content into their marketing strategies, businesses can effectively engage viewers, increase brand awareness, generate leads, and drive conversions.

Video 52

Video Marketing How To Lead Rank 52

Zoominfo

JULY 5, 2022

This makes routing marketing leads to your sales team a critical step for driving revenue growth. A modern routing strategy that’s built for revenue growth includes three main elements: Integrated account-based selling tools The ability to route any object (e.g.

Lead Rank 130

Lead Rank Lead Scoring Revenue Leads 130

Janek Performance Group

OCTOBER 4, 2022

I see this as an effective social selling tool in three areas. For example, if you sell marketing automation solutions, you could join a Marketing Live Event and interact with others at the event. For example, if you sell marketing automation solutions, you could join a Marketing Live Event and interact with others at the event.

Ideal Customer Profile 62

Ideal Customer Profile LinkedIn Tools Distribution 62

Partners in Excellence

JANUARY 24, 2024

A lot of the tasks that take seller time can be more effectively handled with AI tools. We can ask it to look at certain industries/markets, or types of companies. We can invest a lot of time in refining our prompts, feeding the LLMs reports to analyze to refine the insights provided (and these tools are supposed to save us time?).

Distribution 123

Distribution Lead Rank Face-to-face Analysis 123

Hubspot Sales

OCTOBER 2, 2018

A recent Forrester report , commissioned by Mediafly , revealed B2B enterprises overwhelmingly provide tools and training to their direct sellers over their indirect or partner channels. 5 Reasons to Stop Ignoring Distribution Channels. 5 Reasons to Stop Ignoring Distribution Channels. The problem? Today’s buyers are different.

Distribution 86

Distribution Channels Sales Enablement Enterprise 86

SugarCRM

APRIL 16, 2024

As such, manufacturing enterprises are now facing new challenges in managing and navigating dynamic markets. How can CRM solutions help manufacturers and wholesale distributors navigate complex markets and new challenges? Over the past few years, supply chain management has become especially difficult to navigate.

Distribution 26

Distribution CRM Transportation Forecasting 26

Sales and Marketing Management

JULY 5, 2018

According to a recent research performed by Content Marketing Institute , 83 percent of B2B marketers use social media networks for traffic/client generation – making it the No. Social media marketing has become tougher than ever. Here are some simple yet effective ways to improve your social media marketing performance.

Social Media 185

Social Media Media Buyer Persona Marketing 185

BuzzBoard

FEBRUARY 26, 2024

Introduction to SMB Sales Lead Generation Strategies Lead generation for small businesses, also known as SMBs (Small and Medium-sized Businesses), is a crucial element instrumental in entering and surviving in the expansive, challenging market. Awareness of these factors drives effective lead generation strategies.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Leads 52