Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

JUNE 26, 2020

This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy? What Does a Go-to-Market Strategy Look Like?

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Sales Management Plus -- SMP

SEPTEMBER 21, 2023

No more juggling contacts in different places – your SMP contact profiles, including marketing interests and company profile values, will be included, allowing for a more personalized approach to your marketing strategies. The post SMP Integrates with Constant Contact for Seamless Distribution Marketing Experience appeared first on SMP.

Constant Contact 52

Constant Contact Distribution Marketing Ideal Customer Profile 52

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. So how do you create a foolproof GTM strategy? What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. One of the main goals of a GTM strategy is to ensure a competitive edge. What Goes Into an Effective GTM Strategy?

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Types of B2B Lead Generation Strategies. Common Tools for L2RM. What does a “good lead” look like anyway?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Zoominfo

OCTOBER 5, 2021

This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy? Get a Demo Why Do You Need a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Zoominfo

OCTOBER 5, 2021

Messaging, distribution, reach, and optimization. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. So how should you go about creating a social strategy that aligns with everything else you have going on? The key here is to make sure your social strategy works in tandem with your existing GTM plan in order to achieve alignment as well as success.

Social Media 100

Social Media Media Strategy Benefit 100

Pipeliner

AUGUST 27, 2023

Martin, along with his partner Lindsay, has carved a niche in helping personal brands find and retain high-paying clients through effective content marketing strategies. During our conversation, Martin highlighted the common pitfalls of content marketing, such as producing excessive content without a clear strategy or value.

Closing 52

Closing Strategy Distribution Promotion 52

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. What’s the secret behind free digital marketing audits?

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

SBI Growth

AUGUST 21, 2013

Now there is a new tool to satisfy this need. At the end, I’ll provide a tool to help your team leverage LinkedIn sponsored updates. LinkedIn’s Sponsored Updates are a match made in heaven to distribute your content to personas. You can distribute content directly to any segment of LinkedIn’s audience.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel. What Is Lead Generation?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

SugarCRM

APRIL 16, 2024

Today, CRM solutions can be seamlessly integrated with ERP tools to ensure that all operations within manufacturing enterprises, from front-office to back-office, are synced and live in a central hub. Predictive data analysis : While ERP tools generally host vast amounts of historical data, CRMs leverage customer-centric information.

Distribution 26

Distribution CRM Transportation Forecasting 26

Janek Performance Group

OCTOBER 4, 2022

I see this as an effective social selling tool in three areas. The reason I like this feature so much is for sophisticated social selling organizations, you can create a commenting strategy. This is a tool that is little known, but worth exploring for sales leaders as well as sales reps. LinkedIn GitHub Skills Explorer.

Ideal Customer Profile 62

Ideal Customer Profile LinkedIn Tools Distribution 62

Hubspot Sales

OCTOBER 2, 2018

A recent Forrester report , commissioned by Mediafly , revealed B2B enterprises overwhelmingly provide tools and training to their direct sellers over their indirect or partner channels. 5 Reasons to Stop Ignoring Distribution Channels. 5 Reasons to Stop Ignoring Distribution Channels. The problem? Today’s buyers are different.

Distribution 85

Distribution Channels Sales Enablement Enterprise 85

SocialSellinator

AUGUST 10, 2023

It involves using data-driven insights, advanced technology platforms, and customer-centric strategies to drive consistent and meaningful results. Rather than a static strategy, it's an evolving process that continuously optimizes marketing campaigns based on real-time data and feedback.

Paid Content 74

Paid Content Webinar Metrics Strategy Marketing 74

Partners in Excellence

JANUARY 24, 2024

A lot of the tasks that take seller time can be more effectively handled with AI tools. We can invest a lot of time in refining our prompts, feeding the LLMs reports to analyze to refine the insights provided (and these tools are supposed to save us time?). It has little problem in predicting what each distribution center stocks.

Distribution 111

Distribution Lead Rank Face-to-face Analysis 111

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product-specific, customer-focused go-to-market strategy. So how do you create a foolproof GTM strategy? What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. One of the main goals of a GTM strategy is to ensure a competitive edge. What Goes Into an Effective GTM Strategy?

Ideal Customer Profile 100

Ideal Customer Profile Strategy Buyer Persona Lead Rank 100

BuzzBoard

FEBRUARY 26, 2024

Introduction to SMB Sales Lead Generation Strategies Lead generation for small businesses, also known as SMBs (Small and Medium-sized Businesses), is a crucial element instrumental in entering and surviving in the expansive, challenging market. Awareness of these factors drives effective lead generation strategies.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Leads 52

Distribution Pricing Journal

AUGUST 11, 2023

We don’t need to tell regular readers and distribution pricing experts that data is the most powerful catalyst for growth in the distribution industry. The importance of data analysis has grown in every area of distribution, from the small startups to the large national acquirers.

Outsourcing Services 52

Outsourcing Services Data Distribution Government 52

SBI Growth

AUGUST 1, 2013

Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014 : A Sales Strategy You Can Execute." I recommended that reps distribute these score evenly so 20% receive a “5”, 20% a “4”, etc. Let the Scorecard tool do the math delivering an overall customer priority score. Assign a weighting to each variable.

Ideal Customer Profile 317

Ideal Customer Profile Tools Scale Hiring 317

Sales Management Plus -- SMP

MARCH 5, 2024

Distribution is exceptionally competitive, and finding ways to maximize your sales opportunities can help you with that competitive edge. Visualizing Customer Buying Patterns This powerful tool allows you to visually analyze the current year’s product purchases by category for each customer.

Customer 52

Customer Distribution Analysis Discount 52

Mindtickle

SEPTEMBER 8, 2022

On top of that, without the proper tools, it’s hard to tell what problems make them miss their quota. But with sales enablement tools, you can understand the attitudes, content, and skills that help your sales reps reach their objectives. What to look for in a sales enablement tool. Only 43% of salespeople reach their quota.

Sales Enablement 52

Sales Enablement Tools Hiring Lead Rank 52

Sales Management Plus -- SMP

APRIL 11, 2024

The most common determination of enterprise value in wholesale and durable goods distribution is a long-term track record of profit and sales growth. Shareholders, financing partners and potential acquirers of your business see through short-term strategies to boost profits. These tools add value no matter how your team uses them.

Enterprise 52

Enterprise Enterprise Lead Rank Lead Scoring 52

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. One such strategy involves the use of Business Development Representatives (BDRs). Our recent webinar Turbocharging Business Development Strategies noted the importance of BDRs. 85% percent focus on outbound activities.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Hubspot Sales

JUNE 25, 2020

In the last few years, the CRM has evolved far beyond being just a tool for contact management. It has become the most integrated, collaborative, and accessible tool in an organization. But how about your sales strategy? Let's look closer at how CRM has changed and how your sales strategy can keep up.

CRM 120

CRM Webinar Metrics Strategy Sales Qualified Lead 120

Score More Sales

FEBRUARY 27, 2013

Here are the top 4 ways you, a busy professional in a B2B services or Saas or other technology, distribution, or financial services company can get started on Twitter for business growth: 1. Listen and Learn. If my purpose is to help businesses grow, then I would focus on tips, tools, and ideas that do exactly that.

Twitter 232

Twitter Strategy Prospecting Promotion 232

Janek Performance Group

SEPTEMBER 20, 2022

New B2B sales reps quickly learn that sending a DM to prospects with their Calendly link to schedule a demo of the new “game-changing” solution is not a quota achieving strategy. Social platforms are only a tool for sales reps and their organization, just like a hammer. This includes having a document social selling strategy.

Social Selling 62

Social Selling B2B Outsourcing Services Strategy 62

Distribution Pricing Journal

OCTOBER 3, 2023

Experienced profit leaders in distribution know that this doesn’t always mean looking for ways to raise prices. Increasing the volume of purchasing for individual customers is a great strategy for boosting frequency, profitability and adding to your bottom line. We’re always looking for ways to drive profitability.

Distribution 52

Distribution Customer Discount Segment 52

Distribution Pricing Journal

SEPTEMBER 21, 2023

While slashing prices might seem like an easy solution, it’s not always the most effective long-term strategy. Understanding Price Reduction Discounting is a familiar tactic when trying to win large jobs in distribution. The Reality of Pricing in Distribution You may be familiar with the concept of price elasticity.

Discount 52

Discount Distribution Customer Tourism 52

Vengreso

JANUARY 28, 2022

Sales leaders can improve sales engagement by giving their teams the tools that provide the right analytics and platforms to engage with the customers to grow their sales pipeline. These tools are giving me great analytics and tracking results to improve my engagement. Thanks for this fantastic article! Click To Tweet.

Examples 123

Examples Strategy Lead Rank Lead Scoring 123

Distribution Pricing Journal

OCTOBER 9, 2023

Our recent article, “ Can Distribution Pricing Managers Work Remotely? ,” was clearly a hit. By visiting a branch location, you can get information about competitor’s pricing strategies, promotional activities, product offerings and strengths. Introducing new pricing models and strategies always goes better in person.

Meeting 52

Meeting Face-to-face Distribution Ideal Customer Profile 52

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. More scalable marketing strategies – Email automation enables Integration with other digital tools, making touchpoints trackable. Pick out the right email automation tool.

Prospecting 262

Prospecting Scale Lead Nurturing Campaigns 262

Zoominfo

AUGUST 27, 2020

Growth enablement: Forecasting market changes and adjusting sales strategies are done with complete sales territory views. Every sales rep gets an equal prospect distribution in areas most productive to an individual’s experience and strategies. How to Build Sales Territory Maps. Who’s your ideal customer?

Territories 264

Territories Outside Sales Field Sales Segment 264

Sales Management Plus -- SMP

DECEMBER 5, 2023

Regularly reviewing branch performance is essential for a distribution company for several reasons. Yet many distributors don’t take the time to analyze the differences in their branches because they lack the right tools for analysis. To review branch performance, a distribution company could follow these steps: 1.

Distribution 52

Distribution Lead Rank Lead Scoring Analysis 52