article thumbnail

The Complexities of Selling Technology to Business

The Pipeline

This is no more true when selling technology to business – software, hardware, telecommunications, infrastructure, etc. We’ll use enterprise software as an example to make our points. It can be a long process, but none tend to be as long a process as software sales. Long Sales Cycles.

article thumbnail

Sales Talk for CEOs: A Step-By-Step Guide to Setting Up a Successful Channel Strategy with Bruce Stuart (S3:E8)

Alice Heiman

Channelcorp) where he provides growth-focused executive education and channel consulting to senior executives in the IT industry. Channelcorp has completed Management Consulting and Executive Education assignments in 25 countries around the world. 10:24] I tell my clients to “Think franchise” that’s how complete your offer has to be.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Your Customer at the Center of Sales Onboarding?

SBI Growth

Ingrid Inward – She Struggles Selling Software. She was eager to train for her new role selling software solutions. Contrast Oscar’s experience at his new job as a telecommunications sales rep. Sales onboarding is customer-focused if it educates new hires on these topics early in the program.

Hiring 324
article thumbnail

B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be. Consider this TV spot highlighting struggles within the American education system and IBM’s efforts to improve schools across the country. link] HP’s “The Wolf” dramatically tackles printer security.

Examples 130
article thumbnail

“My Obsession To Provide Customer Value,” Christian Mauer

Partners in Excellence

I managed a team of software and hardware engineers and external subcontractors. They also were not aware of the amount of software to be developed for the requested functionality. I was given a part-time post graduate education on Systemic Marketing to prepare for this role. Idem this agreement did not provide leads.

Lead Rank 102
article thumbnail

Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Software: 28%. Jobs and Education: 32%. What is the average email open rate for computer software companies? million emails, the average open rate for the computer software category is 28%. What is the average email open rate for jobs and education companies? Beauty and Fitness: 40%. Biotech: 37%. Finance: 40%.

Industry 138
article thumbnail

All Sectors Are at Risk as Cyber Threats Expand Targeting

Pipeliner

The healthcare and education sectors have often been the targets of various online attacks. However, the situation is changing, and researchers have found that security service providers, the automotive industry, various manufacturing industries, telecommunications companies, and governments are now suffering from ransomware.