SBI

OCTOBER 22, 2014

Note from Nancy: In case you missed it, we sent our a Dreamforce wrap-up and cool tool report in our newsletter this Sunday. Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. Rebecca is a Sr.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

InsightSquared

APRIL 12, 2018

I’ve worked with marketers and MarTech tools for most of my career. Capabilities such as multi-touch attribution and metrics such as marketing-influenced revenue are what marketers are looking for to measure the effectiveness of their activities along the buying cycle. To read the full report click here.

Vendor 63

Vendor Analytics Report Marketing 63

Partners in Excellence

NOVEMBER 10, 2011

It was “ A Sales View Of Marketing Automation ,” with three of the smartest sales and marketing people I know: Alex Shootman , Chief Revenue Officer of Eloqua, Thor Johnson of Team Thor Marketing, and Carlos Hidalgo of The Annuitas Group. How do these tools make us more productive, more effective and more efficient?

Eloqua 91

Eloqua Marketing ROI System 91

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. Savvy B2B solution providers recognize that new value-focused marketing content and sales tools are needed to connect, engage and sell to these more empowered, skeptical and frugal buyers."

Eloqua 51

Eloqua Lead Rank Lead Scoring Marketo 51

Pointclear

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. All of this is occurring in the context of the “grand effort toward revenue production. It’s a very impressive tool.” And you can show demos.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Pointclear

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. All of this is occurring in the context of the “grand effort toward revenue production. It’s a very impressive tool.” And you can show demos.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

The Pipeline

JULY 29, 2011

Sales and marketing lead generation tools follow this suit. But the smaller a company is, the more their internal people need to do and the less tools they will have to help them. A solid inbound web strategy also includes nurturing, but if you don’t have marketing tools then outbound sales will have to manually nurture as well.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

LeadFuze

JANUARY 1, 2022

There are many ways that a sales leader or organization can gain scale, accelerate revenue, drive cost savings and augment their outsource sales team. How does one generate predictable revenue streams with their outsource sales team strategy? This is not including any tools needed to do their job.

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

The ROI Guy

MARCH 24, 2013

With the extra profile information, Alinean Interactive White Papers are able to capture a significant amount of customer intelligence, passing the additional profiling to marketing automation solutions such as Eloqua or Marketo to provide for better qualification and nurturing.

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

Sales Hacker

DECEMBER 1, 2020

A career marketer’s advantage in growing holistic revenue [17:54]. He talks about the journey of a marketer leading the entire revenue function on the path to CEO. It would be hard to construct this tool, I would imagine if you didn’t have a point of view on how enterprise sales should be run in the first place.

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

Sales Overdrive

JUNE 22, 2012

You can begin by segmenting your targets by revenue size, key industries using SIC codes, geographic regions and the number of locations, etc. There are many tools available today for this purpose. A few we like include Marketo, Acton and Eloqua. Some are more useful than others as a function of your business model.

Lead Rank 29

Lead Rank Lead Scoring Jigsaw Conversion 29

Tenfold

SEPTEMBER 19, 2017

In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. To generate more leads, to shorten the sales cycle, to close more leads and to generate more revenue…. Social selling in the enterprise has to start with strategy. Continue Learning.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

Salesmate

JUNE 15, 2021

A marketing automation tool streamlines the entire marketing process for you with advanced automation and eliminates the dependency on manual tasks. . Lead management and scoring – An ideal marketing automation tool help you focus on important leads by scoring them based on their actions and preferences. Integrations.

Software 52

Software Software Marketing Scale 52

Pointclear

FEBRUARY 27, 2014

But it’s only a tool. Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” But it’s only a tool. Think about it: if their clients can’t get the value from the software, their revenues are going to be impacted.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Zoominfo

OCTOBER 14, 2021

Going beyond SMTP checks Given the importance of accurate email data, it’s hardly surprising that there are dozens of products, tools, and services available to check the validity of email contacts. Most email verification tools rely primarily on Simple Mail Transfer Protocol (SMTP) checks.

Data 100

Data Lead Rank Scale Eloqua 100

Sales Overdrive

JUNE 22, 2012

You can begin by segmenting your targets by revenue size, key industries using SIC codes, geographic regions and the number of locations, etc. There are many tools available today for this purpose. A few we like include Marketo, Acton and Eloqua. Some are more useful than others as a function of your business model.

Conversion 20

Conversion Decision Maker Lead Rank Lead Scoring 20

InsightSquared

MARCH 29, 2018

Prior to the emergence of companies like Eloqua and Marketo, marketers were largely flying blind when it came to quantifying the value they provided to their organizations. As these companies grew – Eloqua, Marketo, and HubSpot all enjoyed successful IPOs; Pardot was acquired by Salesforce.com – so too did their promises.

Vendor 73

Vendor Report Eloqua Marketo 73

OutboundView

SEPTEMBER 20, 2018

This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. Use this guide to shape a 12-18 month strategy that gives your business the best opportunity to find new sales opportunities and grow revenue. Who is This B2B Marketing Guide For?

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

Sales Hacker

OCTOBER 7, 2021

I’ve sold to the largest companies in the world on behalf of the largest companies in the world and now help entrepreneurs and small business owners create a B2B Sales Strategy to increase the revenue and value of their business. She is a globally recognized, award-winning revenue enablement executive. Alicia Murphy.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Nudge.ai

JUNE 21, 2018

My background, been in the general revenue space for a while. The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. There’s a lot of tooling being explored. The middle?

Top of Funnel 31

Top of Funnel Video Eloqua Social Selling 31