Maximizing Event ROI: How to Close Deals on the Event Floor
ExecVision
APRIL 23, 2018
Further exacerbating this problem, many of the booth jockeys and inside sales reps aren’t used to meeting people face-to-face, and then are left to man the table alone, without a mentor in sight. Example: They answer that they really enjoyed the keynote on Marketing Automation Best Practices. Caveat: the software isn’t perfect.
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