Zoominfo

APRIL 19, 2018

Have you ever tried to set up a meeting with a senior-level executive? To add insult to injury, executive-level assistants are trained to be gatekeepers. Keep reading if you’re ready to bypass gatekeepers and set more meetings with the C-Level. ZoomInfo’s market intelligence solutions can make your job easier.

B2B 165

B2B Meeting Gatekeeper InsideView 165

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

No More Cold Calling

AUGUST 9, 2018

In most cases, their lead generation process depends on marketing to round up online leads. Referred salespeople receive introductions to people they want to meet, and they get meetings in one call ! Yet, nearly 80 percent say they don’t always get past the gatekeeper. Why can’t they get past the gatekeeper?

Lead Generation 197

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 197

No More Cold Calling

JULY 13, 2021

A referral is the best way to get a meeting with the decision maker. There are two parts to the sales process: Part One: Getting meetings with decision makers. You get an introduction to your prospect, and you get a meeting with the decision maker. If you don’t get the meeting, Part Two doesn’t matter.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

No More Cold Calling

MAY 25, 2023

One marketing platform or sales enablement app? Stand Out to Meet Quota None of this would matter if sales reps were meeting or exceeding quota, if their pipelines were qualified and their projections accurate, and if they had only committed and loyal clients. One IT provider from another? That’s pitiful.

B2B 177

B2B Buyer Referrals Sales Qualified Lead 177

The Pipeline

FEBRUARY 16, 2016

How To Get A Meeting With Anyone ”, explores the science and art of reaching those VIP contacts you want to sell to. Stu introduces the concept of Contact Marketing; a term he brings to full potential in the book. This is not cold calling vs. social selling; direct marketing vs. inbound market.

Meeting 120

Meeting How To Journal Gatekeeper 120

Zoominfo

JULY 18, 2022

They often maintain a small army of people to deal with all these demands, which means that the best way to approach a CFO is getting in touch with and gaining the confidence of these gatekeepers. Research the Gatekeeper The final research piece is the gatekeeper of the CFO’s calendar. How Do I Get a CFO’s Attention?

Gatekeeper 130

Gatekeeper Social Media How To ROI 130

Sales Evangelist

AUGUST 6, 2021

Scoring a meeting with the decision-maker can be challenging, but creating allies within the target company can be your strategy for making progress. Sometimes all it takes to get past the gatekeeper is to build a solid relationship with them. Make connections with the gatekeeper: Ask them what the best method is is to talk with them.

Gatekeeper 40

Gatekeeper Decision Maker Nonprofit Hiring 40

Sales Evangelist

AUGUST 6, 2021

Scoring a meeting with the decision-maker can be challenging, but creating allies within the target company can be your strategy for making progress. Sometimes all it takes to get past the gatekeeper is to build a solid relationship with them. Make connections with the gatekeeper: Ask them what the best method is is to talk with them.

Gatekeeper 40

Gatekeeper Decision Maker Nonprofit Hiring 40

Sales Evangelist

AUGUST 6, 2021

Scoring a meeting with the decision-maker can be challenging, but creating allies within the target company can be your strategy for making progress. Sometimes all it takes to get past the gatekeeper is to build a solid relationship with them. Make connections with the gatekeeper: Ask them what the best method is is to talk with them.

Gatekeeper 40

Gatekeeper Decision Maker Nonprofit Hiring 40

No More Cold Calling

APRIL 15, 2021

Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. When they get introductions from people their prospects know and trust, they walk straight into meetings with your ideal clients. Can I Trust You?

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Salesmate

FEBRUARY 21, 2020

Businesses are well informed and abreast of the market as well as its changing trends. Businesses don’t easily meet strangers and invest in their products. You need to stay focused, get past the gatekeepers, connect with the right decision-makers, and convince them to meet you. In-depth research is a must.

Sales Meeting 99

Sales Meeting Meeting B2B Decision Maker 99

Chili Piper

APRIL 13, 2020

Being able to convert leads into meetings is a critical part of the lead generation process. It is the most comprehensive free resource to learn exactly how to convert leads into meetings. By reading this article, you are equipping yourself with tried, true, and practical methods of converting leads to meetings. Let’s hit it.

Sales Qualified Lead 107

Sales Qualified Lead Meeting Lead Rank Lead Scoring 107

DiscoverOrg Sales

APRIL 12, 2017

The last thing you want is to spin cycles on bad data until your sales and marketing teams wear out. If Sales talks to more buyers, they will book more meetings, deliver more demos, and close deals faster. Many data providers claim to have the “most accurate” or “most actionable” business intelligence on the market.

Data 222

Data Scale ROI Gatekeeper 222

Chorus.ai

NOVEMBER 24, 2020

Cold calling is probably the hardest thing to do in sales, and conditions in the market post-COVID-19 haven’t made it any easier. The purpose of a cold call is to land a meeting, from which point you can really sell your potential customers on your value proposition and get the sales process moving in earnest.

Cold Calling 62

Cold Calling Meeting Gatekeeper Decision Maker 62

Janek Performance Group

DECEMBER 20, 2023

Finally, work with your marketing and IT teams to ensure that your email is deliverable. Confirm that your SPF, DKIM, and DMARC records are properly set up within your sales or marketing automation tools. On average, it takes eight touches before you net a meeting with a prospect. Familiar names pique interest. Do you know Max?”

Ideal Customer Profile 62

Ideal Customer Profile Prospecting Gatekeeper Webinar Metrics 62

No More Cold Calling

FEBRUARY 24, 2021

Or rather, change them back —from digital marketing to relationship building. Seller access is a newly popular term for an old problem—the struggle to bypass gatekeepers and get meetings with high-level decision makers. There is an answer to seller access. What’s old is new again. Referrals are as old as time. Think about it.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectable.

Pipeline 100

Pipeline Marketing Top of Funnel Hiring 100

Zoominfo

AUGUST 5, 2020

Have you ever tried to set up a meeting with a senior-level contact? If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Think Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Marketing Officer (CMO), etc.

B2B 162

B2B Gatekeeper InsideView Face-to-face 162

Smooth Sale

FEBRUARY 27, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Helpful Recruiting Terms for Job Seekers to Familiarize Back in the job-hunting market? Still, understanding five of these crucial recruiting terms allows you to navigate the job market effectively and master the sometimes confusing hiring language.

Hiring 119

Hiring Lead Rank Lead Scoring Networking 119

Chorus.ai

NOVEMBER 19, 2019

For Marketing, SDRs, or full-cycle reps, this will mean getting more inbound or ICP leads and meetings so down-funnel reps can get more eyes on their products and have more chances to close deals. The SDR is responsible for 3 pipeline-centric goals: Book meetings. Book a lot of meetings.

Cold Calling 50

Cold Calling Meeting Conversion Gatekeeper 50

No More Cold Calling

JANUARY 29, 2020

Also, here’s what you might have missed from No More Cold Calling this month: Learn How to Get the Gatekeeper on Your Side. Why is getting past the gatekeeper and finding qualified leads so challenging for salespeople? The dreaded gatekeeper. Read “ Learn How to Get the Gatekeeper on Your Side.”). Let me know.

Referrals 156

Referrals Gatekeeper Hiring Sales Qualified Lead 156

Mr. Inside Sales

JUNE 19, 2020

[Now give a one or two sentence pitch on how you can help and request a meeting.]. Dear {first name}, Now that the world is slowly getting back to work, it’s time to turn your attention around to how you can capitalize on the new market conditions. Email #2: Subject Line: {first name}, emerge from quarantine stronger. And we can help!

Face-to-face 158

Face-to-face Gatekeeper Call-back Decision Maker 158

Sales and Marketing Management

DECEMBER 11, 2017

This means the absence of gatekeeper types, which increases the odds that key players will pick up their own phones. As a result, it is hard to gather full teams at the same time so standing department meetings are postponed and new business meetings are delayed. Down time = catch-up time.

Gatekeeper 224

Gatekeeper Decision Maker Social Media Quota 224

No More Cold Calling

JULY 20, 2017

They believe the fastest ways into the C-suite are digital: targeted emails, cold calls , social media outreach, and inbound marketing automation. There are hundreds of great applications for account based sales development—CRM, marketing automation, social-selling tools, advocate platforms. Or better yet, meet in person.

Account 285

Account Referrals Lead Generation Cold Calling 285

Hubspot Sales

APRIL 2, 2021

People in these different positions have varied interests, goals, and overall desires towards the products and services they use to meet their business needs. The Gatekeeper. The gatekeeper is usually an executive assistant or associate of the decision-maker. Enter gatekeeper marketing.

Decision Maker 110

Decision Maker Influencer Gatekeeper How To 110

No More Cold Calling

JUNE 7, 2018

Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs still aren’t making quota. When they get introductions from people their prospects know and trust, they walk straight into meetings with your ideal clients.

Referrals 276

Referrals Sales Qualified Lead Leads Marketing Qualified Lead 276

Sales and Marketing Management

MARCH 26, 2018

Despite the plethora of martech and sales enablement technologies now on the market, most sales teams are still performing at sub-optimal levels. Think of someone who disrupts an executive’s day by getting past the gatekeeper explaining he/she knows that person and is following up ‘our previous discussions’ – yeah right!

How To 218

How To Face-to-face Sales Qualified Lead Lead Capture 218

Zoominfo

FEBRUARY 17, 2021

Anticipate gatekeepers (the jaded call operators). Don’t: Waste your time calling unfit, or barely fit leads — find out exactly who’s in your market. How does a meeting next week at 11 sound? [or Plan different ways to close in every avenue of conversation. Keep your messaging individualized and personable. Lead responds].

Cold Calling 264

Cold Calling Guidelines Prospecting Face-to-face 264

Appbuddy

JANUARY 9, 2023

They shared their major takeaways from 2022, plus sneak previews of what email marketers can expect this year.  However, a personal observation is that more European retailers took a stand against Black Friday marketing this year, with some even closing their sites for the day. What’s the best piece of email marketing you saw in 2022?

Email Marketing 52

Email Marketing Marketing Insurance Insurance 52

Sales and Marketing Management

SEPTEMBER 17, 2018

Author: Sabrina Ferraioli When you try to call business executives, you’re up against some substantial hurdles — gatekeepers, voicemail, caller ID and their not-a-minute-to-spare schedules. The subject line “Your Qualified Leads” meets the goal of relevance and brevity. If you sometimes wish there was a better way, you’re not alone.

Conversion 293

Conversion Sales Qualified Lead B2B Direct Mail 293

Zoominfo

AUGUST 5, 2020

Have you ever tried to set up a meeting with a senior-level contact? If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Think Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Marketing Officer (CMO), etc.

B2B 100

B2B Gatekeeper InsideView Face-to-face 100

No More Cold Calling

FEBRUARY 20, 2014

If you want to get meetings at the level that counts, then you must prove you’re trustworthy. Lies You Tell Gatekeepers. Gatekeepers can smell phoniness a mile away. When you have a referral, you’ll never have to use duplicitous tactics to bypass the gatekeeper. Read “ Lies You Tell Gatekeepers.”).

Gatekeeper 218

Gatekeeper Referrals Cold Calling Hiring 218

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Anthony Iannarino

FEBRUARY 27, 2020

Even though you had to get past the gatekeepers , they were human, which means you had a better shot of finding a way to the person you were trying to reach if you had the chops. The electronic gatekeepers are unreasonable. People and companies are treating prospecting as if it is marketing. Marketing is one-to-many.

Sales Tools 93

Sales Tools Tools Prospecting Ideal Customer Profile 93

SugarCRM

FEBRUARY 14, 2023

You’ve probably heard that automation helps both marketing and sales teams do their jobs—but that doesn’t mean they’re interchangeable. Does marketing automation serve a different purpose than sales automation? The most common marketing automation features include: Email marketing. CRM integrations.

Sales Automation 26

Sales Automation Lead Rank Top of Funnel Lead Scoring 26

DiscoverOrg Sales

MARCH 30, 2017

Sales reps aiming to displace the current provider were stuck dialing into dead-end corporate switchboard phone numbers, getting stonewalled by gatekeepers, never to reach their buyer’s voicemail box—let alone pitch their product to a decision-maker. According to Hubspot, only 3% of the market is actively ready at any moment.

Data 120

Data Lead Rank Decision Maker Account Based Marketing 120