Pointclear

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. billion on search marketing for the same purpose.

Media 233

Media Direct Mail netFactor Trade Show 233

SugarCRM

AUGUST 15, 2022

And just like the food stands at Costco, companies that offer samples, like free trials or freemiums, use a product-led strategy as their main channel for customer acquisition, conversion, retention, and expansion. This is a decision you and your company will have to make at some point in your go-to-market strategy to drive growth.

Scale 26

Scale Gatekeeper Retention Sales Methodology 26

Autoklose

JANUARY 22, 2024

Target Small Markets 4. Target Small Markets When targeting prospects, it is not always wise to cast a wide net. Start with Specific Goals Just like you do with choosing a target market, you should define your goals to be as specific as possible. Table of Contents 1. Focus on Benefits 2. Research and Understand Your Prospects 3.

Lead Rank 52

Lead Rank Lead Scoring Strategy Hiring 52

Hubspot Sales

MARCH 4, 2019

But today, buyers put less trust in us than they ever have, market competition is fiercer than ever, and these traits no longer separate the best salespeople from merely good ones. All I had to do to be successful was guide prospects through how to improve their marketing efforts. These are the skills your sales team needs to survive.

Hiring 102

Hiring Training Hubspot How To 102

DiscoverOrg Sales

FEBRUARY 6, 2019

Check out our on-demand webinar: How to Leverage Gatekeepers to Reach Decision-makers. If our product serves more than one market, or has a potentially long sales cycle, we’re gonna have to sell into multiple groups within that organization. You might also like: [VIDEO] How to Leverage Gatekeepers to Reach Decision-makers.

Decision Maker 29

Decision Maker Video Outbound Influencer 29

Zoominfo

MAY 21, 2020

When You’re Using an Account-Based Strategy Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing , or ABM). Check Out ZoomInfo’s Tips for Outreach Texting How To Write A BASHO Cold Email (With Examples) Like many B2B companies, ZoomInfo has such a wide total addressable market.

Examples 113

Examples Ideal Customer Profile Decision Maker Top of Funnel 113

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

JANUARY 10, 2018

The following stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns, as well as provide some best of breed guidelines for effective ways to accomplish this. Direct mail offers additional real estate in which to deliver your marketing message. Top 3 Customer Retention Best Practices. #1

Direct Mail 90

Direct Mail Campaigns Marketing Channels 90

Tenbound

JANUARY 3, 2024

Chapter 2: Developing an Ideal Account Profile The Ideal Account Profile (IAP) includes the identification of the most desirable prospect companies to contact based on market segmentation. Professional objectives 1- increase the productivity and engagement of sales (measured by average revenue per associate and employee retention rate).

Prospecting 49

Prospecting Outsourcing Services Top of Funnel Sales Qualified Lead 49

The Spiff Blog

SEPTEMBER 9, 2022

When reps are contending with gatekeepers, champions, influencers, blockers, and decision-makers, lost opportunities may require a more nuanced explanation than “getting outsold.” And we learn a lot more from that in how we can incorporate it into our sales process,” says Angela Donato, Mid-market Sales Manager at Spiff.

ROI 83

ROI How To Face-to-face Commission 83

Chorus.ai

NOVEMBER 24, 2020

Cold calling is probably the hardest thing to do in sales, and conditions in the market post-COVID-19 haven’t made it any easier. After rigorous prospecting to determine the companies (and decision-makers/gatekeepers) to approach, your sales reps will pick up the phone. That’s why cold-calling scripts can be so handy.

Cold Calling 62

Cold Calling Meeting Gatekeeper Decision Maker 62

Close.io

JANUARY 7, 2019

They’d go into stealth mode, build a product, design their landing page and marketing funnels, and put together an intricate PR plan. Ask for product feedback (bugs/UX) and marketing feedback. This sort of feedback is invaluable for marketing teams as it gives you a direct line into your ideal customer’s head.

Strategy 132

Strategy How To Top of Funnel Follow-up 132

Sales Hacker Training

SEPTEMBER 5, 2018

If talent acquisition, development, and retention are top-of-mind for you as a sales leader, here are 40+ of the best sales training programs to check out! Advantage Performance Group connects with a three-pronged market: corporate leaders, sellers, and businesses. Dealing with gatekeepers. 2) Advantage. Presentation.

Training 103

Training Scale Lead Qualification Lead Rank 103

Close.io

JANUARY 7, 2019

They’d go into stealth mode, build a product, design their landing page and marketing funnels, and put together an intricate PR plan. Ask for product feedback (bugs/UX) and marketing feedback. This sort of feedback is invaluable for marketing teams as it gives you a direct line into your ideal customer’s head.

Strategy 64

Strategy How To Top of Funnel Follow-up 64

DiscoverOrg Sales

SEPTEMBER 12, 2018

Morale is the best indicator of retention on a sales team. And retention is a serious issue. But you’ll have to call through the switchboard, so you’ll get a gatekeeper whose job is to make sure that you’re not going to waste that decision-maker’s time. Better data = improved sales retention. And tomorrow?

Retention 185

Retention Data Video Gatekeeper 185