The Lies You Tell Gatekeepers
No More Cold Calling
JANUARY 28, 2014
Joan and other gatekeepers can smell phoniness a mile away. The gatekeeper has left the building. When you have a referral, you’ll never have to use duplicitous tactics to bypass the gatekeeper. And their gatekeepers—those invaluable people who enable execs to do their jobs—will be happy to patch you through.
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