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Software Tools Every CFO Wishes They Had

Xactly

Given the wide range of job responsibilities, CFOs also need the best CFO tools at their disposal. With the right CFO tools, CFOs are better equipped to focus on and accomplish their priorities this year. As a result, CFOs should study data privacy, taxes and regulations around the world. Watch Webinar.

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B2B Lead Generation 101: Strategies, Best Practices, and Software

LeadBoxer

While this case study shows promise, the average click-through rate (CTR) of Facebook ads for B2B companies is 0.78% , while the average CTR across all industries is 0.9%. Several case studies back up the claim that LinkedIn is the king of B2B marketing on social media. They were also able to lower their cost per purchase by 10%.

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8 Best Sales Automation Tools for Small Business to Use in 2022

LinkedFusion

Your staff checks the email, arrange a meeting, have a look at google analytics of your website and before he/she knows it, the working time is over! In this article, you read about the 8 best sales automation tools for small businesses. LinkedIn Automation Tools It is necessary to be active on LinkedIn.

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The Recruiter’s Guide to Web Analytics

Zoominfo

The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). Keyword research is crucial to online recruiting.

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How to Best Utilize Sales Technology for Optimal Results

Pipeliner

CRMs are software tools that exist as a hub for all your customer data. This software creates a dashboard of useful metrics to aid you in everything from generating leads to managing responses to customer queries. Find the right tool for the job. CRM is only a tool. And why are they useful ? Integrate and reassess.

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How to Use Email Marketing to Generate Leads for a Small Business?

BuzzBoard

Considered a critical tool for small business lead generation, email marketing helps remove obstacles on the path to attracting, retaining, and converting potential customers. According to a study by Convince & Convert, "35% of email recipients open email based on the subject line alone."

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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. Custom attribution.

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