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Firing up the revenue engine post-crisis

Sales and Marketing Management

Author: STEVEN KELLAM While government and business leaders around the globe debate when and how the economy will turn back on, waiting for the proverbial green light will be too late and your organization will immediately be at a competitive disadvantage. Leverage the right engagement tools to drive sales. Are you digital-ready?

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What is Revenue Enablement?

Highspot

Revenue enablement is a strategic function that provides all customer-facing roles with the tools, data, and knowledge to maximize revenue throughout the customer journey. However, many companies that adopt revenue enablement include these elements: Sales Enablement: Equips sales teams with the training, tools, and content they need to sell.

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Should I Use a Tech-Specific CRM or a General-Purpose One?

Nutshell

One of the most essential tools for any business is a customer relationship management (CRM) platform , and your tech company is no exception. This isn’t always the case, of course—it varies from tool to tool. For those industries, it’s crucial to follow the regulations that govern their field. Why is that?

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4 ways to use sales gamification in your sales process

PandaDoc

Employee engagement increases when the incentives are worth the effort required to do well. When executed properly, contests can dramatically boost sales productivity by offering incentives for high performers. This could be a monetary incentive like a cash prize, or a prize of some significant value.

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3 Paths to Organizational Alignment — Leading to Sustainable Revenue Performance

Mereo

A report from Leadership IQ found that 71% of managers are not aligned with the corporate vision. Salespeople are not even using the tools marketing creates for them. Who has a say in the foundations that govern the whole operation? This issue cannot be left unsolved for many reasons. AN INSPIRATION FOR ORGANIZATIONAL ALIGNMENT.

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How to create an effective sales plan: Tips and examples

PandaDoc

Acting as an essential tool for businesses of all sizes and in all industries, a robust sales plan helps to identify sales goals, target markets, and sales tactics to achieve those goals. Secondary research involves analyzing existing data sources, such as government reports or industry publications.

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Creating a Modern Partner Program That Works

Openview

It will define your relationship and govern the terms of your engagement. A successful program will proactively provide reporting and other metrics to their partner base as well as internal stakeholders. It is just a matter of layering in various activities or incentives to drive behavior in one direction or another.