B2B Sales Emails that Open Conversations with Executives
Sales and Marketing Management
SEPTEMBER 17, 2018
For example: “3D2B recently helped an enterprise software company generate 17,000 qualified leads. To back up your claim, link to a case study on your website that provides more details. According to the Handbook of Direct Mail by Siegfried Vogele, more than 90 percent of people “read the PS before the letter.”.
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