The Spiff Blog

MARCH 2, 2023

Chris originally pursued a degree in Psychology and Film Studies after which he received his Masters degree in Business. I love that Spiff has the growth and culture of a startup but the product and market fit of an industry veteran. Samantha took a chance and pivoted to a career in the tech space.

Meeting 75

Meeting Engineering Travel Face-to-face 75

Sales Hacker

APRIL 13, 2020

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. If your company uses event-based marketing to generate leads, coming up with an idea for your workshop should be pretty straightforward. Think in terms of door prizes for attendees or another incentive.

Lead Rank 127

Lead Rank Lead Scoring Leads Marketing Qualified Lead 127

Crunchbase

OCTOBER 26, 2020

Your marketing automation and CRM platforms are fantastic tools for automating the hand-off process between your marketing and sales teams, for instance. Consider developing some incentives and friendly competition to motivate your reps and help them pursue their goals more consistently.

Pivotal 105

Pivotal Strategy Face-to-face Consumer 105

PandaDoc

SEPTEMBER 19, 2023

Your task as a sales manager is to market it. The answer is “by implementing a vertical marketing strategy.” Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. This is known as vertical marketing.

Paid Content 52

Paid Content Marketing Outsourcing Services Lead Rank 52

Showpad

DECEMBER 23, 2019

The average Sales rep relies on support from the account management, customer service, and Marketing teams. As such, it’s counterproductive for there to ever be a “ Sales enablement vs. Marketing ” dynamic, even though the departments are often full of competitive personalities. Sales Enablement vs. Content Marketing.

Sales Enablement 78

Sales Enablement Top of Funnel Marketing Distribution 78

LeveragePoint

MAY 4, 2018

In the middle of the sales cycle , your sales rep breathes a sigh of relief as the buyer pivots to active evaluation. Value Propositions can be introduced naturally into customer conversations, as Flexible Case Studies , where they become an effective means to present your solution from a customer-centric perspective.

Sales Cycle 20

Sales Cycle Negotiation Closing Case Study 20

Sales Evangelist

JULY 11, 2019

Whether you’re a sales rep or a sales leader, a sales manager or a business owner, we can learn valuable lessons from the study of how Hubspot grew from 50-1500 individuals. He’s a fellow at Hubspot and he teaches digital marketing at Harvard University. He’s a fellow at Hubspot and he teaches digital marketing at Harvard University.

Hubspot 40

Hubspot Cancellation Pivotal Retention 40

Appbuddy

NOVEMBER 23, 2021

To combat this, many senders are now pivoting to clicks as an alternative to opens for tracking engagement. The downside is that clicks generate fewer data points, so email marketers need more of them. For example, date of birth is a powerful piece of personal data for marketers. To hear their story, read the case study.

Everest 52

Everest How To Intent Case Study 52

Gong.io

JULY 6, 2020

And so they try and basically create a team of mini-mes that are going around and selling the same way they did, or marketing the same way they did, or just going about the day-to-day too similarly. . We found some interesting data from PWC’s report Putting Purpose to Work: A study of purpose in the workplace. Listen now at gong.io/podcasts.

Energy 62

Energy Scale How To Hiring 62

Close.io

JUNE 3, 2019

Listen: If you’re a sales manager, VP of marketing, or in charge of generating revenue for your business, it’s okay to wonder if Bitcoin will ever bounce back or if the White Sox will ever win another World Series. Or maybe you need to double down on content marketing ? But it’s not okay to wonder about your sales numbers.

Sales Forecasts 91

Sales Forecasts Forecasting Top of Funnel How To 91

Sales Hacker

NOVEMBER 10, 2020

Maybe we had marketing. We wanted to do this for PR, kind of thinking about the marketing attribution. What do you think the key inflection points, the key changes, the pivotal moments over the course of that journey were? I know you have product market fit. It was a marketing influencer platform, but its day had passed.

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Call-back Scale Compensation Ideal Customer Profile 74