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The Office As a Recruitment Tool

Sales and Marketing Management

The Wall Street Journal reports that Skift Inc., a 60-person business media company that covers the travel industry, will not renew its leases on office space in Midtown Manhattan and London when they expire. The office as a recruitment tool. Author: Paul Nolan Some companies are ditching office space as a cost-cutting measure.

Tools 194
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Channels 100
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Bold predictions about what WFH will beget

Sales and Marketing Management

FirstBase CEO Chris Herd told The Wall Street Journal that its waitlist of companies wanting the remote setup assistance ballooned from 600 in early March to more than 4,000 in July. These include: Presence – Tools that provide an estimate of when you should expect a response will become big.

Travel 156
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Responding to the Digital Sales Shift

Sales and Marketing Management

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. They estimate total air travel could drop between 19% and 36% permanently due to changes in business travel.

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Digital Marketing Takes Center Stage

Sales and Marketing Management

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120
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Artificial Intelligence: when to rely on it for your hotel decisions

Connext Digital

Virtual travel has been gaining momentum in recent years, and it allows guests to experience a destination without physically being there. The pandemic has forced many people to stay home, and virtual travel has become increasingly popular as a way to explore the world from the comfort of one’s own home.

Hotels 52