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Will You Take The Road Less Travelled or the Path of Least Resistance?

Bernadette McClelland

Will You Take The Road Less Travelled Or The Path Of Least Resistance? It’s scary taking the road less travelled as most people take the path of least resistance instead. It would mean I’d shift the way I went to market as well as iterate my message. So what do we do with this very telling market feedback?

Travel 195
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The Bonding Power of Travel

Sales and Marketing Management

Author: SMM staff As the former chair and CEO of the global hotel and travel company Carlson, Marilyn Carlson Nelson has spent a lifetime helping companies enhance relationships with employees and clients through incentive travel experiences. We spoke with her recently about the power of travel to build strong bonds.

Travel 174
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The Office As a Recruitment Tool

Sales and Marketing Management

a 60-person business media company that covers the travel industry, will not renew its leases on office space in Midtown Manhattan and London when they expire. The office as a recruitment tool. Author: Paul Nolan Some companies are ditching office space as a cost-cutting measure. The Wall Street Journal reports that Skift Inc.,

Tools 194
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Coronavirus is Spurring Adoption of Digital Tools – Which are Here to Stay?

Zoominfo

Over the last few weeks, we have tracked ZoomInfo’s database of over 14 million companies and +30,000 technologies to see what digital tools companies are adopting. Digital Tools Growing During Coronavirus (and Post-Pandemic Predictions). Since January 30, we have seen a 21% increase in the adoption of electronic signatures tools.

Tools 179
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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Inside the Mindset of Users and Non-users of Incentive Travel

Sales and Marketing Management

Teaser: When Sales & Marketing Management magazine and the SITE Foundation initiated a comprehensive survey on the use of incentive travel, they knew that some of the most illuminating information would come from non-users of this motivational tool. Issue Date: 2014-09-01. Author: Paul Nolan. read more'

Travel 159
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Coronavirus is Spurring Adoption of Digital Tools. Which are Here to Stay?

Zoominfo

Over the last few weeks, we have tracked ZoomInfo’s database of over 14 million companies and +30,000 technologies to see what digital tools companies are adopting. Digital Tools Growing During Coronavirus (and Post-Pandemic Predictions) 1. Since January 30, we have seen a 21% increase in the adoption of electronic signatures tools.

Tools 130