SBI Growth

AUGUST 30, 2013

I have never spoken to a sales leader who didn’t ask for more qualified leads. Leads fuel the revenue engine. Yet most organizations struggle to generate truly sales-ready leads. In this post I want to walk you through the 7-steps to building a lead generation machine. It fuels the marketing machine.

Lead Gen 306

Lead Gen Lead Rank Lead Scoring Sales Qualified Lead 306

The Digital Sales Institute

JUNE 30, 2022

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. Scoring, qualifying, and nurturing leads helps turn prospects into customers. Do you find it challenging for your company to get new leads? Keep on reading.

Lead Gen 52

Lead Gen Lead Rank Lead Scoring Media 52

Pointclear

NOVEMBER 7, 2018

Thinking back on my career, I realized early on that marketing spending of any sort, whether for people or programs, must be rooted in my ability (and our marketing department’s ability) to justify the expense. Naturally, not every lead gen program will be a success. Nothing else made sense to me then or now.

Lead Gen 184

Lead Gen ROI Leads Marketing Qualified Lead 184

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Nimble - Sales

DECEMBER 11, 2019

We live in a world driven by marketing, and as the internet plays a larger part in our daily lives, we will continue to see innovative and inventive ways that companies and brands increase lead generation. Below is a list of the top five effective tools for lead generation. Website optimization If your business is […].

Lead Gen 65

Lead Gen Leads Marketing Qualified Lead Strategy 65

Pipeliner

NOVEMBER 1, 2019

10 Reasons Why a B2B Lead Generation Department Should Report to Marketing and Not to Sales. As a consultant, I regularly advise that appointment setting Lead Generation Departments report to Marketing and not to Sales. Better sales and marketing alignment is achieved. Thanks for reading!

Lead Gen 75

Lead Gen Report Lead Rank Lead Scoring 75

SalesProInsider

APRIL 10, 2019

Generate more leads and then convert them. Lead gen and lead conversion both need effort, time, confidence, resources, and skill. While my focus is on equipping people to increase their conversion rates with collaborative conversations that sell*, that doesn’t matter if you don’t have enough leads or prospects to convert.

Lead Gen 113

Lead Gen Top of Funnel Lead Rank Lead Scoring 113

Force Management

JANUARY 25, 2024

A sales training initiative is a big investment - one you want to ensure provides a long-term return. The key to ensuring a return on the investment is increasing the breadth and depth of your engagement, ensuring long-term adoption and extending training to all customer-facing professionals, not just the direct sales team.

Lead Gen 114

Lead Gen Face-to-face Direct Sales Team Channels 114

Crunchbase

JULY 31, 2019

How do you build a B2B lead gen strategy? As the founder of a B2B sales intelligence product , I work with sales & marketing leaders every day that are creatively answering this question. How Sales Teams Should Build Their B2B Lead Generation Strategy. Align Sales and Marketing.

Lead Gen 64

Lead Gen Lead Generation Lead Rank B2B 64

SalesProInsider

JULY 10, 2019

Why aren’t your sales up to snuff? Is the problem your lead generation (not having enough leads) or lead conversion (not converting those leads to paid clients)? In marketing and lead generation, or in stronger lead conversion? The Sales in Smarketing. Here’s a link to the replay.

Lead Gen 94

Lead Gen Leads Marketing Qualified Lead Conversion 94

Nutshell

FEBRUARY 20, 2024

You’ve heard marketers talk about landing pages and how important they are as part of a holistic marketing plan. In fact, one of the most effective ways to generate leads is through a landing page. So, what is a landing page, and how do you incorporate it into your overall marketing strategy?

Campaigns 71

Campaigns Lead Gen Marketing Webinar Metrics 71

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Stages of Lead Qualification.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Green Lead's B2B

AUGUST 6, 2021

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call.

Outsourcing Services 46

Outsourcing Services Lead Gen Cost per Lead Vendor 46

Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Increasing sales with enterprise customers starts here — find out how to build custom solutions. What Does a Go-to-Market Strategy Look Like?

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SBI Growth

JUNE 28, 2013

Every Marketing Leader wants to avoid getting labeled that they deliver poor leads. That’s why it stings when you feel like the sales team is your downfall. She uncovered the root problem for sales and helped them make the company number. She uncovered the root problem for sales and helped them make the company number.

Lead Gen 319

Lead Gen Marketing Social Media Banking 319

No More Cold Calling

JUNE 30, 2021

I would work with small companies to develop their sales strategy, sales process, and sales goals, and incorporate these into their business plan. Do Your Leads Suck? Sales is like dating. It’s the same with a sales qualified lead. Read “ Do Your Leads Suck? ”). It’s all about relationships.

Referrals 257

Referrals Sales Qualified Lead Lead Gen Ideal Customer Profile 257

Zoominfo

JANUARY 26, 2021

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. . What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

Sales Evangelist

MAY 13, 2017

Especially if you’re a small business that doesn’t have a robust marketing department, you have to find unique ways and this could be […] The post TSE 569: Sales From The Street-“Content Marketing and Lead Gen” appeared first on The Sales Evangelist. Who doesn’t want to get more leads?

Lead Gen 40

Lead Gen Leads Marketing Qualified Lead Marketing 40

SBI Growth

OCTOBER 23, 2013

Marketing leaders must prove their contribution to Sales Revenue. Marketing must produce leads that generate new business. In this environment, many of your peers have turned to marketing automation as the solution. The conventional wisdom says the technology will solve the lead gen deficiency.

Outsourcing Services 316

Outsourcing Services Lead Gen Marketing Webinar Metrics 316

SBI Growth

MARCH 8, 2013

At other times, all lead generation was the responsibility of sales, after all, they have to make the number. This includes leads closed and in-year revenue recognized. Based on the closure rate of the current sales process, how many sales qualified leads (SQL) do you need to make your number?

Lead Rank 310

Lead Rank Marketing Qualified Lead Sales Qualified Lead Leads 310

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Pretty simple, right?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Partners in Excellence

SEPTEMBER 29, 2014

I was surprised by some of the discussions from sales and marketing professionals. There are too many–and too many that should know far better–that define “nurturing” as a daily pummeling of emails (some of the marketing automation and email marketing companies are the worst offenders).

Lead Gen 93

Lead Gen Lead Rank Lead Scoring Leads 93

Sales and Marketing Management

JANUARY 26, 2018

Author: Stephanie Kidder, Chief Marketing Officer, Azalead You Could Do With Less Leads, But You Do Need to Reach More People. When it comes to effective B2B marketing, sometimes less is more, and sometimes more is more, but it may not always be so obvious. Why shouldn’t marketing do the same?

Account Based Marketing 236

Account Based Marketing B2B Marketing Buying Cycle 236

DiscoverOrg Sales

AUGUST 2, 2017

Sales and marketing teams operate on two sides of the same coin. As job discipline lines continue to blur , sales departments have discovered a few ways marketers can help them do their jobs even more efficiently. A marketer’s job isn’t done once awareness has been created. What are buyers really thinking?

Top of Funnel 175

Top of Funnel Marketing Lead Rank Hiring 175

No More Cold Calling

FEBRUARY 28, 2019

One guy even said he was thinking of cold calling (shudder) and doing more marketing. It will take more than two minutes to read this month’s posts from No More Cold Calling, but consider doing it anyway: Without Call-Backs, Your Lead Gen Is Dead in the Water. That’s a problem because the best lead gen strategies aren’t digital.

Referrals 233

Referrals Lead Gen Social Media Cold Calling 233

SBI Growth

AUGUST 3, 2013

She’s a Marketing VP at a B2B logistics company. The CEO just introduced her to the new sales leader. The last VP of Sales got canned at the end of Q2. Kathy had done everything she could to support the sales team. The former leader never fully supported or appreciated Kathy’s marketing team efforts.

Meeting 303

Meeting Top of Funnel Marketing Lead Gen 303

Openview

SEPTEMBER 26, 2017

Second, Oracle had doubled down on college hiring and third, we had two senior sales leaders who were begging for the outbound model. Note: NetSuite has an inbound marketing engine and grew to an almost $200M/year company with no outbound prospecting. We started the BDR team to “build” ERP sales reps.

Scale 73

Scale Lead Gen NetSuite Lead Rank 73

SBI Growth

JANUARY 26, 2013

You’re the newly minted marketing leader. Every marketing leader in similar circumstances asks themself these two questions: What do I need to accomplish in year 1? There are four fundamental steps to developing and executing your Year 1 marketing strategy: Develop a Lead Generation Strategy. All eyes are on you.

Ideal Customer Profile 300

Ideal Customer Profile Demand Generation Agencies Promotion Demand Generation 300

SBI Growth

JUNE 24, 2013

You’re the CMO and you’re doing everything world class marketing organizations do. Still, Sales backs over you at every opportunity! Isn’t it time sales took some responsibility? You’re fighting the classic finger pointing between sales and marketing. Do you think sales does anything with it?

Lead Gen 320

Lead Gen Churn Lead Rank Lead Scoring 320

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Pointclear

APRIL 25, 2011

PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Yet B2B marketers seem to be more focused on lead generation than the rest of the process. This is why so much lead wastage is going on. Is that a problem? AA: Absolutely.

Lead Gen 197

Lead Gen Lead Rank Lead Scoring Leads 197

Alice Heiman

MAY 13, 2021

Are you allowing your salespeople to use lead gen and selling methods that are increasingly failing? . If that is the way you buy, why do you allow your sales and marketing team to use outdated and ineffective methods? . Do you think your sales leadership is going to fix this? Shift in Focus. Register Now.

Lead Gen 103

Lead Gen Cold Calling Sales Leadership Revenue 103

Sales Hacker

NOVEMBER 21, 2017

There’s no denying how influential account based sales and marketing have become over the past few years. Making the Business Case to Eliminate Lead Gen Forms. The Rise of AI for Sales, by the Numbers. By 2020, 30% of companies will be using AI to supplement one or more of their primary sales processes.

Lead Gen 71

Lead Gen Account Based Marketing Lead Rank Lead Scoring 71

Sales and Marketing Management

JULY 25, 2017

The tug of war between sales and marketing is real, and it cripples productivity. At the same time, marketing and sales are ultimately after the same thing, and each side often looks to the other to help meet mutual objectives: business growth and ROI, to name a couple. Author: Anna Fisher There’s no going around it.

Marketing 174

Marketing Lead Gen Data Construction 174

Zoominfo

JANUARY 26, 2021

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads.

Lead Generation 130

Lead Generation Enterprise Enterprise Lead Rank 130

Pointclear

AUGUST 30, 2016

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows. Sales is sales. No one outside gets us. No solution is that difficult.

Lead Gen 113

Lead Gen Telemarketing Sales Qualified Lead Lead Rank 113