Sales and Marketing Management

NOVEMBER 28, 2017

Author: Jeff Kalter If you’re implementing account-based marketing, you’re likely well aware that your success in attracting and converting your target accounts hinges on customizing your communications. You might already have a generic white paper, for instance, entitled “How to Increase Efficiency with Enterprise Content Management.”

Account Based Marketing 174

Account Based Marketing Sales Qualified Lead Ideal Customer Profile Account 174

Pointclear

OCTOBER 5, 2018

The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. 4,319 contacts who downloaded a white paper but may or may not be in targeted companies or have any need or authority to buy (email addresses, many bogus, no company firmographics and no telephone numbers).

Lead Generation 113

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 113

LeadFuze

JANUARY 4, 2021

One of the critical aspects of the growth of any B2B business is lead generation. In fact, 61% of marketers consider traffic and lead generation as their businesses’ most significant challenges. 61% of marketers consider traffic and lead generation as their businesses’ most significant challenges Click To Tweet.

Lead Generation 52

Lead Generation Paid Content Top of Funnel Sales Qualified Lead 52

Sales 2.0

OCTOBER 13, 2018

We don’t always pitch our product or service, sometimes we’re helpful enough to send over a white paper or blog post that may be of interest. I mean how many blog posts or white papers can a buyer read in a week? White paper reading time…not large. White paper reading time…not large.

Webinar Metrics 170

Webinar Metrics Face-to-face Call-back Buyer 170

Sales 2.0

OCTOBER 13, 2018

We don’t always pitch our product or service, sometimes we’re helpful enough to send over a white paper or blog post that may be of interest. I mean how many blog posts or white papers can a buyer read in a week? White paper reading time…not large. White paper reading time…not large.

Webinar Metrics 150

Webinar Metrics Face-to-face Call-back Buyer 150

The ROI Guy

APRIL 18, 2012

Leveraging a Total Economic Impact (TEI) study and white paper by Forrester, Alinean created an interactive white paper for Concur, so that prospects not only received the TEI study results showing average opportunities and savings, but a customized analysis of their own unique business case for Concur.

Case Study 63

Case Study Travel Study System 63

LeadBoxer

JUNE 12, 2019

Without an airtight system for B2B lead generation in place, you’re sure to slow down your already hard-working sales team. At first, B2B lead generation might seem like a complex process, but don’t let that discourage you. What is B2B lead generation? It makes sense why.

Paid Content 71

Paid Content Lead Generation Lead Rank Lead Scoring 71

LeadBoxer

AUGUST 2, 2019

If you were to focus on only one channel for your company’s lead generation, it should be LinkedIn. The numbers show that the platform isn’t just a good choice for B2B marketers – it’s the best. The conversion rates are higher and the cost per lead is lower compared to other advertising networks.

Paid Content 80

Paid Content Lead Generation Lead Rank Lead Scoring 80

Zoominfo

OCTOBER 18, 2022

However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment. There are essentially two competing schools of thought among B2B marketers. The good news?

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

The ROI Guy

MAY 15, 2012

To fuel the demand generation program, Alinean developed the Better Way to Go Mobile Interactive White Paper , which unlike traditional static white papers, leveraged the prospect’s profile to completely personalize the white paper content, creating a customized analysis as to the prospect’s return from mobile strategy.

Demand Generation 70

Demand Generation Demand Generation Targets Sales Qualified Lead Ideal Customer Profile 70

Pointclear

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.

Sales Qualified Lead 185

Sales Qualified Lead Lead Generation Lead Rank Marketing Qualified Lead 185

Sales Hacker

NOVEMBER 22, 2019

Account-based marketing isn’t new anymore. We use it to explore over 50 data fields each day, research up to 20,000 leads every week, and constantly make content for email-outreach campaigns and customer communication. We use it to provide comprehensive services that cover lead-generation and sales development.

Account Based Marketing 107

Account Based Marketing Ideal Customer Profile Lead Generation Sales Qualified Lead 107

The ROI Guy

JUNE 8, 2012

ShoreTel wanted to generate more sales-ready opportunities, and elevate it’s engagements with today’s more skeptical and frugal prospects. To achieve better engagement, and fuel lead generation campaigns, the ShoreTel Sophisticated Simplicity Interactive White Paper was created.

Lead Generation 40

Lead Generation Campaigns Lead Rank Lead Scoring 40

SBI Growth

OCTOBER 23, 2013

Marketing leaders must prove their contribution to Sales Revenue. Marketing must produce leads that generate new business. In this environment, many of your peers have turned to marketing automation as the solution. The conventional wisdom says the technology will solve the lead gen deficiency. OUTSOURCING.

Outsourcing Services 316

Outsourcing Services Lead Gen Marketing Webinar Metrics 316

The Pipeline

APRIL 29, 2011

3 Lead Generation Myths That Will Clog Your Sales Funnel & Keep You From Closing More Sales. Stored in Attitude , Communication , Funnel management , Guest Post , Lead Management , Prospecting , Referrlas , Sales 2.0 , Sales Technique , execution. So stop calling everyone and everything a lead. August 2008.

Lead Generation 257

Lead Generation Sales Qualified Lead Top of Funnel Pipeline 257

Pointclear

DECEMBER 9, 2010

With sales organizations facing lower numbers, it seems logical to turn to volume lead generation to fill their pipelines with more and more sales leads in hopes that some will turn into sales. After all, shouldn't more leads deliver more opportunities? In reality, just the opposite often turns out to be true.

Sales Qualified Lead 145

Sales Qualified Lead Lead Generation Lead Rank Lead Scoring 145

Pointclear

JUNE 6, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different.

B2B 190

B2B Buyer Trade Show PointClear 190

The ROI Guy

APRIL 18, 2012

In a study of UK CIOs, IDG Research Services determined that CIOs desired to spend more time leading change efforts, over the next 3-5 years, driving business innovation and developing new go-to-market strategies. Click here to see the New UK CIO Interactive White Paper in action.

Case Study 55

Case Study Study Lead Generation Research 55

SBI Growth

APRIL 22, 2013

Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. Companies are treating the symptoms of poor quality leads without getting to the root cause. This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force.

Sales Qualified Lead 239

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 239

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. Missing Critical Spending Categories.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Pipeline

APRIL 1, 2024

Other notable reasons why logistics companies struggle with lead generation include: Inefficient internal sales processes Lack of strategic agility Poorly curated value proposition Lack of technological adoption Methods to Help Boost Lead Generation for Logistics Companies: 1. Worst part?

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Janek Performance Group

MARCH 26, 2024

Thus, they can tailor their marketing and sales efforts accordingly. Seventy-one percent of companies that exceed lead generation and revenue goals have documented buyer personas. Persona-based content increased customer engagement almost six times when targeting cold leads (10 percent versus 58 percent).

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Smooth Sale

MARCH 10, 2024

Create the R ight C ontent for Y our A udience About 37% of experienced B2B marketers produce compelling sales content for their target audience. Studies show ebooks and white papers can also impact the customer decision-making process. Investing in LinkedIn marketing solutions can help your brand generate more qualifying leads.

B2B 102

B2B Top of Funnel How To Sales Qualified Lead 102

The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Lead Capture 126

Lead Capture Customer ROI Lead Rank 126

The ROI Guy

SEPTEMBER 13, 2011

Yes, we have established audience development partnerships, leveraging extensive audience communities in many industries, with databases and e-mail marketing to develop an audience for the Interactive White Paper.

ROI 40

ROI Lead Generation Campaigns Lead Rank 40

Allego

APRIL 18, 2024

In fact, consulting firm McKinsey & Company says, “AI is poised to disrupt marketing and sales in every sector.” Lead Generation: Automating the lead generation process, AI tools can sift through data across digital platforms to identify potential customers.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

Janek Performance Group

DECEMBER 28, 2021

More importantly, content, such as blogs, white papers, and case studies, helps buyers see sales reps and their organizations as trustful advisors at the forefront of their industry. A Comprehensive Guide to Lead Generation. Without question, lead generation is a sales topic as comprehensive as it is fundamental.

Sales Qualified Lead 118

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Generation 118

The Pipeline

NOVEMBER 25, 2011

Top Sales & Marketing Awards 2011. Stored in Attitude , Awards , Business Acumen , Communication , Compete , Marketing , Sales Success , execution , qualifying. One for Top Sales & Marketing Blog , where I share the company of last year’s winner S. Lead Management. March 2008. February 2008. January 2008.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

The Pipeline

JULY 29, 2011

Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Stored in BANTER , Business Acumen , Guest Post , Marketing , Proactive , Productivity , Sales 2.0 , execution. Sales and marketing are merging for small businesses and require strong collaboration for larger companies. March 2008. February 2008.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

Jonathan Farrington

JULY 31, 2013

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows.

Lead Generation 51

Lead Generation Sales Qualified Lead PointClear Leads 51

MTD Sales Training

AUGUST 10, 2018

Or a person who has proved through their articles, blogs, newsletters , white-papers and others, that they know what they are talking about, have the experience to be an asset to you, have gotten results through their expertise and proficiency, and have been reviewed by successful companies for providing great results?

Leads 197

Leads Marketing Qualified Lead Cold Calling LinkedIn 197

SBI Growth

APRIL 22, 2013

Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. Companies are treating the symptoms of poor quality leads without getting to the root cause. This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force.

Sales Qualified Lead 276

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 276

SBI Growth

SEPTEMBER 12, 2012

The very best companies use lead generation resources to build interest. Information is gathered - web-sites visited, white papers downloaded, etc. What motivated you to buy the last time you were in the market for a new car? Buyers move fast today but they set a pace based on their own situation.

Opportunity 288

Opportunity Intent Lead Generation How To 288

Pointclear

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? Let me go out on a limb and propose the top five media for your lead generation toolkit.

Media 233

Media Direct Mail netFactor Trade Show 233

The ROI Guy

MAY 14, 2012

I am often asked what key workflow or functionality you can enable if you integrate Alinean tools with Marketing Automation (MAP) and Customer Relationship Management (CRM) solutions. As you may also be aware, Alinean Value Selling & Marketing Tools do support robust integration with sales and marketing automation solutions and processes.

Lead Rank 64

Lead Rank Lead Scoring CRM Eloqua 64

SugarCRM

DECEMBER 11, 2013

Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Lead Capture. Internet Lead Capture. Lead Routing. Social Marketing. Marketing Heroes. White Papers. You are here: Home Marketing Blog. Marketing Blog. Email Marketing. Marketing Blog.

Lead Generation 36

Lead Generation Lead Rank Lead Scoring Marketing 36

Pointclear

AUGUST 11, 2015

It happens also to be one of the four primary duties for Chief Marketing Officers. However, if you have ‘Marketing’ in your title, regardless of what it’s attached to, these are your ultimate responsibilities, and ‘following the money’ is the subsequent proof of your existence. Does Marketing wanna follow the money?

ROI 100

ROI Social Media GoldMine Lead Generation 100