Partners in Excellence

MAY 17, 2022

I’m a huge fan of sales enablement and some of the outstanding sales enablement practitioners who I count as friends. I think, however, one of the biggest problems with sales enablement is not what they do, or the quality of the programs they develop. Again, I have to start this post with an apology.

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Pipeliner

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. What is Sales Enablement? What is Sales Enablement?

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Highspot

JANUARY 19, 2024

In previous discussions, I’ve emphasized the pressing need for investment in enablement to drive lasting revenue growth , especially in today’s volatile economy. Effective enablement is both scalable and adaptable, accommodating changes within and beyond your control.

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Allego

FEBRUARY 22, 2021

Sales enablement is having a moment. If you work in sales or marketing, chances are you’ve recently heard the term sales enablement. With that in mind, I asked our experts to answer five questions about sales enablement: What is Sales Enablement? How Do Analysts Define Sales Enablement?

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Allego

AUGUST 2, 2023

The Difference Between Sales Enablement & Revenue Enablement I want to begin by saying that my blog is based upon my “set of lenses” and experience as an enablement practitioner, consultant, and leader for the past 2-plus decades, not a theorist or someone who has “heard” about the topic!

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Mindtickle

APRIL 16, 2020

Sales enablement provides sales teams with the resources they need to sell more effectively. A successful program allows reps to engage more successfully with target buyers and more consistently meet—or even exceed—sales goals. What is Sales Enablement Software?

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Allego

APRIL 29, 2021

2020 was a transformational year for sales enablement programs. The challenges caused by COVID-19 launched a boom in virtual selling and an estimated 90% of B2B sales are now virtual. 62% of sales professionals say they’ve lost a sale because they couldn’t meet personally with a buyer. What is Sales Enablement?

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BuzzBoard

FEBRUARY 16, 2024

Understanding the Relevance of AI Tools for Sales in the Context of Small Businesses There’s no denying that artificial intelligence (AI) is revolutionizing sales tools, particularly for small businesses. Make sure to also peruse our posts for more insights on AI and sales enablement platforms.

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Mindtickle

FEBRUARY 21, 2024

Not that long ago, it was rare for an organization to have a dedicated sales enablement team. But today, a whopping 84% of organizations invest in a sales enablement function. 0 % of organizations invest in sales enablement That’s not surprising. Those capabilities vary by role.

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Highspot

JANUARY 5, 2024

So, sales productivity is now paramount – success requires maximizing sales outcomes with the least amount of wasted resources, including time and effort. A tech stack tailored for operational excellence Along with the right internal relationships, today’s sales team needs to be armed with a tech stack that can win and scale.

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Highspot

JULY 27, 2022

To help you get started, we’re breaking down the 2022 State of Sales Enablement Report. More Tenured Sales Enablement Teams Perform Better. 80% of organizations with enablement functions have had their teams in place for over two years. More Tenured Sales Enablement Teams Perform Better.

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Allego

MARCH 25, 2021

Just as there is no one-size-fits-all definition of sales enablement , there is no one-size-fits-all team structure that will work at every company. Here are ten common sales enablement team roles, and how each can fit into your roadmap to help you be more effective. VP of Sales Enablement.

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Allego

NOVEMBER 24, 2020

Sales enablement is having a moment. If you work in sales or marketing, chances are you’ve recently heard the term sales enablement. With that in mind, I asked our experts to answer five questions about sales enablement: What is Sales Enablement? How Do Analysts Define Sales Enablement?

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Showpad

APRIL 29, 2020

Maximizing return on investment isn’t just important to a Chief Sales Officer – it’s foundational to their role. While individual sales representatives are tasked with hitting quotas, growing customer bases and increasing contract values, CSOs are ultimately held responsible for showing return on investment.

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Allego

JULY 28, 2022

That’s where sales enablement comes in, he said. Magnacca was one of four Allego executives featured on the IT Visionaries Podcast, The Sales Development Podcast, Sales Enablement with Andy Paul, Salesman.org Podcast, Sales Leadership Conversations Podcast, and The Sales Hacker Podcast.

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Showpad

APRIL 30, 2020

All professionals are under the gun to maximize return on investment, but arguably no one is more committed to boosting the ROI of sales enablement than the people responsible for implementing it. Quantifiable sales enablement ROI for the sales enablement director. improvement in win rates.

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Partners in Excellence

DECEMBER 1, 2020

I just had an outstanding discussion with a very bright sales enablement team. Some of the sales people were eating up the programs–but they were the consistent top performers. I think many sales enablement programs may face the same challenge. Tools, systems, processes, training are not enough.

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Mindtickle

APRIL 16, 2020

Sales enablement provides sales teams with the resources they need to sell more effectively. A successful program allows reps to engage more successfully with target buyers and more consistently meet—or even exceed—sales goals. What is Sales Enablement Software?

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Allego

DECEMBER 22, 2020

In many organizations, a sales enablement team drives the creation, distribution, and management of sales content. This content falls into two types: 1) customer-facing collateral that sellers will share with buyers and 2) training assets, best practices, research, and tools that are for internal use. Presentation Decks.

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Showpad

MAY 7, 2020

You may already have a sales enablement program, initiative or function at your organization. If your enablement initiative drives sales results as expected, you don’t need to read this article. Myth #1: Sales enablement only adds more layers to and complicates tasks previously accomplished elsewhere.

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Allego

NOVEMBER 3, 2020

As selling has gotten more challenging, sales enablement has gotten more important. Evaluating Sales Enablement Solutions. A sales enablement solution is fast becoming a critical component of any organization’s technology stack. Amplifying the Impact of Sales Content.

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Sales Hacker

OCTOBER 26, 2020

The same can be said for sales enablement. Earlier in my career, I helped build a global sales enablement team at Oracle Marketing Cloud that designed, deployed, and measured a sales onboarding program integral to a business unit responsible for $675M in annual recurring revenue. Sales Onboarding.

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SBI

AUGUST 10, 2021

4 Powerful Ways to Prove Sales Enablement ROI. The era of rep-centric sales enablement has arrived—and it couldn’t have come at a better time. At the same time, as the demands on sales organizations change, sales enablement efforts must evolve to keep pace. Proving Sales Enablement ROI.

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Pipeline

MAY 30, 2023

Turns out that sales enablement plays a key role in results. Sales enablement gives your sales reps the leadership, support, technology, content, and processes they need to close more deals consistently. It’s also how you turn 50% of your average performers into elite sales reps.

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Hubspot Sales

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? If you're in sales, this result shouldn't be a big surprise.

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Showpad

MAY 1, 2020

Fortunately, the act of equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions – otherwise known as sales enablement – also positions marketing leaders for success. Quantifiable sales enablement ROI for marketing. better quota attainment and 27.1%

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Highspot

MAY 3, 2024

Either way, this blog is your next step – a comprehensive guide to understanding what revenue enablement is, how to get started, and so much more. What is Revenue Enablement? Why Do You Need Revenue Enablement? Revenue Enablement vs Sales Enablement: What’s the difference? What is Revenue Enablement?

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Vendor Neutral

APRIL 30, 2021

Sales Enablement Technology Checklist for Financial Services. Financial services firms are the ideal case study for sales enablement technology. Here’s what you need to know about implementing sales enablement into your firm and what tech can enhance that process. It’s about holistic, system-level changes.

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Partners in Excellence

JUNE 25, 2018

The obvious answer is, “Duuugggh Dave, it’s Sales Enablement……” But if you think about it, sales enablement is about helping our sales people achieve the highest levels of performance/productivity in executing our business strategies in the face of the customer.

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Showpad

MAY 1, 2020

In this way, product marketing plays a key role in sales enablement – the act of empowering customer-facing teams with the content, tools, knowledge, skills and coaching required to optimize buyer interactions. Quantifiable sales enablement ROI for a product marketing director.

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Showpad

APRIL 1, 2021

It’s time for CMOs to tap into the power of sales enablement strategies and technologies. Sales enablement – the act of providing salespeople with the content, tools, knowledge, skills and coaching required to optimize buyer interactions – presents an ideal way for marketing leaders to meet the demands of their jobs.

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Mindtickle

JANUARY 28, 2020

Further, you may have a library of sales content and tools provided by marketing or sales operations that are not being used to their full potential. The key is a successful sales enablement program. What is Sales Enablement? Why is a Sales Enablement Strategy Important?

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Showpad

JUNE 1, 2020

Sales enablement – the act of providing salespeople with the content, tools, knowledge, skills and coaching required to optimize buyer interactions – presents an ideal way for marketing leaders to meet the demands of their jobs. It’s time for CMOs to tap into the power of sales enablement strategies and technologies.

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Top of Funnel Sales Enablement Collateral ROI 59

SBI

FEBRUARY 21, 2020

15 Sales Training Topics That Maximize Sales Readiness. Sales training needs to cover a lot of ground to ensure reps are prepared. Yet many companies only train reps during key milestones, such as onboarding or product launches. The result?

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SBI

MARCH 26, 2019

BigTinCan Launches Industry’s First Sales Enablement Platform for Adobe. New solution designed for marketers will leverage Bigtincan’s AI-driven real-time automation, intelligently delivering Adobe assets to meet the demands of mobile sales teams. David Keane, CEO of Bigtincan. David Keane, CEO of Bigtincan.

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Vengreso

APRIL 23, 2019

The leaders of every organization want to maximize sales effectiveness and productivity. But the ever-changing digital sales landscape can make it hard to keep up. That’s why I wanted to bring Mat Singer, Senior Director of Sales Effectiveness for CenturyLink on as my guest on this episode of #SellingWithSocial.

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Vengreso

MAY 28, 2020

Think about this scenario: Your organization is ready to invest (or renew) hundreds of thousands of dollars (or perhaps millions) in your sales technology stack and tools for your team, but the executives and the finance department want you to calculate the ROI to justify the expense of each tool.

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