Top Software Verticals to Promote in 2017

Software Business Blog

There are several reasons why the Software and Digital Goods category has long been among the top choices for affiliates when choosing what products to promote: An “evergreen” perception. Software products are updated frequently and new companies come out with winning products all the time.

Why Software & SaaS Shoppers Abandon Shopping Carts

Software Business Blog

We dug into some studies and spoke with our software & SaaS customers, and this post outlines the main shopping cart abandonment reasons for software & SaaS shoppers we found. On average, about 2-3% of your software revenue can be recovered easily with follow-up emails.

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Good Customer Relations – Why Bother?

Jonathan Farrington

They may not know how to make grommets, or how to merchandise goods, or how to write software, but they do know what they want from you. No one’s going to get anywhere with customer relations until they recognize that customers are valued assets, not dumb milk cows for money.

Configure Price Quote Software – Ask, Listen, Sell

Cincom Smart Selling

Configure Price Quote software helps keep the sales conversation alive and focused on the needs of the customer. Much has been written about the value of listening in the process of marketing or selling, and Configure Price Quote software assists in the conversation.

Enterprise Software Chronicles: A synthesis of the rapidly evolving customer technology landscape

Brian Vellmure

The messaging from Marketo at its recent Marketo Summit seemed to be well positioned to make a run as an independent software vendor as they began to expand their messaging from being just a marketing automation vendor towards a complete marketing platform.

“I’ve Never Ever Sold A Computer Or Piece Of Software”

Partners in Excellence

Over that period of time, I think either the teams I led or I collected billions in revenue from the computers and software we shipped to our customers. In spite of those billions in revenue, I never sold a computer or software system. But 100% of the time, the purchase order I received was for computers, software, and services. During my time at IBM, my customers weren’t buying computers, software, or services.

Price Optimization Software Means the Price Is Right

Cincom Smart Selling

Price optimization software helps you make sure that the price is right. It has to relate to some comparative, quantitative metric that makes sense to your buyer or market. Price optimization software makes sure that the price is correct not only from a financial standpoint but also from the standpoint of the customer and their perception of value for their market as they see it. Price Optimization Software Works with All Common Pricing Variables.

What Does “Customer Success” Mean for Software and SaaS and How Do You Measure It?

Software Business Blog

Continue to emphasize those business outcomes throughout the onboarding process and the customer’s lifetime with you but keep also in mind that businesses and the markets they address aren’t usually static, especially in the software world.

CPQ Software and Multiple Channel Sales Management

Cincom Smart Selling

Markets involving publicly financed purchases, highly competitive alternatives and high-priced products naturally draw closer scrutiny relating to pricing issues than markets associated with low-priced transactions—especially those with margins low enough to limit pricing flexibility. In either instance, a certain amount of technology, namely CPQ software, will facilitate both of these models. These configurations will be complex enough that a CPQ software is entirely appropriate.

Using Leverage in Sales: The Art of Winning an Unfair Game

Smart Selling Tools

Leverage, in other words, is advantageous to business because a low amount of cost/effort yields a relatively high level of return. However, paying a relatively small fee to have access to that information would be a good investment.

Price Management Software Always Has the Right Answer

Cincom Smart Selling

Price Management software lets you confidently answer that most common question in a sales transaction: how much does it cost ? That is where Price Management software comes into play. Price Management software working with CPQ can accomplish this. Price Management software will maintain pricing lists for virtually each country that does business with your enterprise. Price Management software uses the correct pricing model for each prospect type.

Celebrating 10 Years of Excellence in Ecommerce

Software Business Blog

We’re extremely proud of how far we’ve come and how many customers we’ve helped to easily sell software and digital products globally since those early days. Avangate is celebrating 10 years of excellence in ecommerce.

Get Ideas for Accelerating International Sales at the Avangate Global Software Selling Conference

Software Business Blog

More and more companies are moving toward providing their software as a service— in fact, 8 out of 10 new startups are using SaaS. And China is becoming more central to the software industry, despite the piracy issue, being home to dozens of high-profile companies such as CDC Software, HiSoft, Neusoft, and certainly to thousands of companies selling software and SaaS on the international market.

4 Key Takeaways from Avangate’s 2016 Yearly Digital Commerce Benchmark

Software Business Blog

The period between August 2015 and July 2016 indeed saw a number of interesting findings that are both relevant and valuable to software providers around the globe. Consumers of software—from all around the globe—are placing a distinct emphasis on security in their purchase decisions.

Cloud CRM: What About Cloud Security?


A 2013 survey by 451 Research of enterprise IT professionals and decision makers revealed that security remains the primary concern relating to cloud-related activities. CRM Sales Software Sales Effectiveness

Share your Views in the Transition to SaaS & Subscriptions Survey

Software Business Blog

The software business is a constantly changing industry (right, like we didn’t know!) We see at Avangate a steady increase in subscription-based transactions, either from SaaS, online services or downloadable software that comes with a subscription attached. More precisely, 42% of sales volumes passing through the Avangate platform were subscription-related in 2011, compared to 48% in 2012, 55% in 2013, 63% in 2014, 70% in 2015, and a whopping 73% in H1 2016.

Ambitious SaaS Start-ups – MochaDocs

Software Business Blog

The solution won Avangate’s Business of Software scholarship competition in 2013. Finally, SaaS is quick to get up and running – users can activate the software within seconds. We can deliver software across borders on the fly.

4 Ways Email Marketing Can Help Convert Your SaaS Trial Users

Software Business Blog

And send an email letting them know you’ve extended their trial, so that they have more time to use the software and realize its features. offer related information).

How Leveraging Inbound Marketing Can Increase Your SaaS Sales

Software Business Blog

Inbound marketing and SaaS are a natural fit, because most SaaS providers market on a relatively rational level. That audience will be more likely to become leads if they see that the service is solving a problem they have rather than simply promoting their own software.

When You Should Be Pushing Your Upgrades To Maximize Sales

Software Business Blog

Lastly, the timing of your upgrade pitch needs to relate to the needs of your customers. Avangate powers modern Digital Commerce, solving the complexity of online commerce, subscription billing, and global payments for Software, SaaS and Online Services companies.

Affiliate Success Story – Michael Robichaud Interview

Software Business Blog

He has a network of over 300 websites in a variety of niches, many of them targeting the software and digital downloads niche. Michael’s most recent project is a network of software discount sites including Can you make a prediction of the Top 3 software related affiliate marketing niches with the highest growth in 2016 & 2017? A good example of software in this niche is Wondershare Dr. Fone for IOS.

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How to Keep SaaS Customers Engaged With Great, Targeted Content

Software Business Blog

By explaining the more in-depth features of your software, you not only avoid regular customer-service interaction on the same type of issues, you also delight your audience with features of your software that they may not have even known existed. 2) Creative Uses Of Your Software.

CRM Solutions: The New Paradigm


But there is a new paradigm with relation to CRM, and that new [.] CRM Sales Software Traditional CRM solution has an increasingly mounting number of drawbacks, including length of time for training, implementation runway, cost of administration and lack of user benefit among others.

Industry Buzz – September 2016

Software Business Blog

Fall is here and businesses are back in full swing, the conference circuit is heating up and companies are seeking better ways to sell software and digital goods (aren’t we all, always?). Hi sellers!

Determining the right number of sales leads for reps and vice versa


Leads360’s guide includes formulas and tables that take into account lifetime value, cost per lead and commission per sale for a more accurate lead assignment recommendation per rep, per day relative to these key factors. Leads360 shares its formula for optimizing the sales leads-to-rep ratio.

How To Effectively Cross-Sell With A Subscription Model

Software Business Blog

Discovering these limitations and contacting your customers as they arrive at these points offers a great opportunity to promote related products. Focus on customer testimonials when advertising related products to existing customers.

Affiliate Success Story – Dmitrii Nikolaev

Software Business Blog

My first website was devoted to backup and recovery software reviews and software comparisons with competitors and coupon codes; it was made with a simple CMS. Why did you pick the software and digital goods vertical?

Black Friday Is Here!

Software Business Blog

We have our long-term partners for you to join – Bitdefender, IObit, VSO Software, AVS4YOU, Movavi, IOLO, ABBYY, but also fresh offers from relatively new merchants like: Norton – 30% payout.

The First Rule of Sales: Leverage

Smart Selling Tools

In other words, leverage is an advantageous-condition of having a relatively small amount of cost yield a relatively high level of return. However, paying a relatively small fee to have access to that information should be a good investment. Product Reviews Sales Effectiveness Sales Management DiscoverORg leverage org charts sales software sales tools selling

Why getting the right leads to the right reps matters


For many sales organizations the goal is to get new leads into the hands of available reps as fast as possible, often without regard for the characteristics of the lead and related selling expertise available on their team.

“Mobile Is The Next Internet”- The WebAppTool Vision

Software Business Blog

A SaaS business model allows our customers to use professional software without high upfront investments in licenses, implementation, etc. Related to how you approach and interact with buyers, what would you say is your biggest challenge today and what are you doing to solve it?

How Does CPQ Affect Your Back Office?

Cincom Smart Selling

In reality, CPQ is critically linked to your order processing and management software systems. This requires access to the official pricing system and the tables related to SKU, description and price. Prospect and customer information is also key to CPQ and effective order processing software functions. Order processing is typically initiated through the order management software. Configure-Price-Quote systems suffer from a degree of misunderstanding.

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Savings on Both Sides: Vendor and Client Perspectives on the Financial Advantages of SaaS – Part I

Software Business Blog

As new trends transform the software industry, it can be hard to stay on top of changing technologies, much less their impact on company finances. While software-as-a-service (SaaS) is often seen as a technical and marketing/ business endeavor, the model has major implications for finance as well. SaaS speeds up interactions and gathers more detailed data for professionals at all levels of the organization, changing every aspect of how software companies operate.

Why Knowing Your LTV is Vital to Growing Your SaaS Company

Software Business Blog

If 20% of your budget is marketing-related, and your average customer’s lifetime value is $400, that means you should spend less than $80 on marketing per new customer to get a positive return on investment. Are you interested in the ins and outs of marketing and selling subscription software?

3 Strategies That Will Increase Customer Acquisition and Retention

Software Business Blog

Know what your target clientele like, what they find relatable, and what they want from your product to tailor your message specifically to the right leads.

Cool People Interview Series: Andy Brice

Software Business Blog

A well-respected man in the world of software start-ups, I wanted to get his perspective of how this world has changed in the past seven years and what’s predicted to come next. Andy: My main business is PerfectTablePlan , a software product that helps people planning seating for events.

Celebrating 10 Years of the Avangate Affiliate Network

Software Business Blog

Back then, the network was described as ”a sales and marketing tool benefiting shareware and software authors and publishers looking to expand their online sales and take advantage of new markets. It gives me great pleasure to be able to write this post at this major milestone in our history.

Putting lead scoring to work for sales


This week, we are launching Lead Scoring to further our initiative to deliver intelligent sales software for high-velocity sales teams. Just like a judge on Dancing with the Stars, sales reps all interpret lead quality differently. Take control with Leads Scoring from Leads360.

OpenSymmetry Releases 2016 SPM Vendor Guide


The goal of the vendor guide is to help organizations evaluate all options available as it relates to SPM technology selection.

Affiliate Summit East ’14 – Wrap-Up

Software Business Blog

But now, more than ever, we saw an abundance of digital goods-related companies from the affiliate ecosystem: software and services merchants, many software monetization solutions, etc. In my opinion, one of the best conference events was the Avangate Software Networking Dinner where more than 50 lead representatives across the software and services verticals gathered together for great networking, great food, and great fun.