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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

Rather than splitting new business from customers, we went deeper and segmented follow-ups into buckets, like new business, existing business, enterprise, non-enterprise, and international,” Daly says. In fact, as of December 2020, the majority of event organizers (59.4%) reported looking for hybrid event software.

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article thumbnail

Lead Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

article thumbnail

How the loss of trade shows changed the customer acquisition funnel

Zoominfo

Rather than splitting new business from customers, we went deeper and segmented follow-ups into buckets, like new business, existing business, enterprise, non-enterprise, and international,” Daly says. In fact, as of December 2020, the majority of event organizers (59.4%) reported looking for hybrid event software.

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How To Succeed In Upstream Marketing

Sales and Marketing Management

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. This approach is also known as “downstream marketing” since they look ‘downstream’ at the customers in the targeted segment and optimize the ways to communicate with them.

Marketing 214
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Sales Intelligence Tools: A Guide to Predictive Prospecting

Zoominfo

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Better prospect segmentation allows you to create specific, personalized messages that target decision-makers and shorten the sales process. What is Sales Intelligence?

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How to Build Prospecting Lists that Yield the Best Results

eGrabber

Attend Industry Events & Conferences: Industry events, trade shows and conferences are great places to meet potential prospects. Click to know how you can quickly build prospecting lists from trade shows , events and conferences. This will help you tailor your outreach to each segment.