Zoominfo

JULY 2, 2020

Whether it be getting key stakeholders onboard, or simply deciding which tasks are going to be automated, jumping right into anything without carefully thinking it through will make any marketing professional cringe. What is Marketing Automation, And Why is it Important? Oftentimes, this is due to a lack of strategy. The ultimate goal?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

JULY 15, 2019

But, we’re here to tell you this: brand activation is much more than an industry buzzword. Marketers are constantly looking for new ways to cultivate deeper, personal connections between their brand and their target audience. Let’s get into it! Why is brand activation important? You need to generate engagement.

Trade Show 246

Trade Show Campaigns Face-to-face B2B 246

Zoominfo

OCTOBER 5, 2021

But, we’re here to tell you this: brand activation is much more than an industry buzzword. Marketers are constantly looking for new ways to cultivate deeper, personal connections between their brand and their target audience. Let’s get into it! Why Is Brand Activation Important? You need to generate engagement.

Trade Show 130

Trade Show Campaigns Face-to-face Promotion 130

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Act!

JANUARY 10, 2024

A customer passes through multiple stages before finally purchasing your products or services. To boost sales, you must optimize the sales funnel and ensure every stage feeds the other until the eventual conversion occurs. What is lead generation? Lead generation vs. lead nurturing: What’s the difference?

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Top of Funnel 52

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. Why Use Sales Intelligence Tools? What is Sales Intelligence?

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Sales and Marketing Management

SEPTEMBER 23, 2020

By understanding customer needs more deeply, organizations can reframe their messaging to accommodate shrinking budgets and nervous customers to generate sales leads that produce revenue. . To start, we should define a pipeline. Your pipeline number is also a goal that you establish.

Pipeline 177

Pipeline Lead Rank Lead Scoring Hiring 177

Zoominfo

JUNE 28, 2023

You’ve got butterflies, your team is excited, and you know your customers are going to be impressed. In order to make the launch a success, it’s crucial that you set clear goals, plan future steps, and earn a competitive advantage. GTM strategies also help with maximizing customer lifetime value (CLV).

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Hubspot Sales

NOVEMBER 28, 2023

After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Types of Sales Collaboration Why Collaboration Matters Tools that Foster Collaboration 6 Tips for Collaboration How can sales and marketing collaborate? The result?

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

Nutshell

FEBRUARY 28, 2024

As a B2B business owner, it’s essential to follow up with valuable leads. It’s especially important to do so when they choose not to convert into customers. Think about how many potential customers you’re missing out on when you don’t attempt to approach those who already showed interest in your business.

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

Highspot

MARCH 21, 2024

We’ll explore how to craft good sales emails that get opened and inspire action, all while introducing four metrics to measure sales email success. We’ll explore how to craft good sales emails that get opened and inspire action, all while introducing four metrics to measure sales email success. A recent McKinsey & Co.

Lead Rank 96

Lead Rank How To Lead Scoring Follow-up 96

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. “If You’ll spin your wheels and get frustrated, leading to turnover, lost productivity, and reduced budget because you can’t get a return on investment.”

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Pipeline

APRIL 1, 2024

Establishing a continuous flow of quality leads is a common challenge faced by small- and large-scale logistics companies. Create a Formal Sales Process The first step in elevating your lead generation process is to build a definite sales process. Lead evaluation: not every lead is worth pursuing.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Nutshell

APRIL 3, 2024

Ready to take your search engine optimization (SEO) campaigns to the next level? Then, you must master learning how to conduct an SEO website audit! Additionally, focused audits can help you reference previous renditions to create a baseline of your progress! Table of Contents Why should you conduct SEO website audits?

How To 71

How To Google Analytics Lead Rank Lead Scoring 71

Zoominfo

OCTOBER 5, 2021

Basically, personas ensure that everything you do in terms of lead generation and customer acquisition is tailored to your targeted buyers’ needs. Basically, personas ensure that everything you do in terms of lead generation and customer acquisition is tailored to your targeted buyers’ needs.

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

Nutshell

MAY 3, 2023

Theoretically, a custom CRM would include all the features your organization needs, none that you don’t, and would be tailored to your specific business in everything from the in-product terminology to workflows reflecting how your team sells. What is a custom CRM? How do I create my own CRM?

CRM 127

CRM Customer Outsourcing Services Lead Rank 127

Nutshell

SEPTEMBER 14, 2023

If you want to learn how to manage a sales pipeline for an IT company, you’ve come to the right place. Every IT company needs a constant flow of leads and potential customers to stay afloat and grow. You need to manage it efficiently to successfully generate new leads and convert those leads into paying customers.

Pipeline 62

Pipeline Company Sales Qualified Lead How To 62

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Let’s get into it! Keep reading!

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Nutshell

JANUARY 24, 2024

As artificial intelligence (AI) takes a more prevalent role in today’s world, you’ll find more opportunities to integrate this technology into your business strategy. Revenue intelligence is one way you can use AI to help improve your business’s growth. Why use revenue intelligence? So, how does this work?

Revenue 71

Revenue Sales Forecasts Forecasting Data 71

Salesmate

JANUARY 26, 2021

“Strong customer relationships drive sales, sustainability, and growth.” – Tom Cates. From generating more leads to shifting the focus on nurturing leads, marketing tactics have evolved over the years. Customers are now more aware of their needs, and they’ll convey it clearly too! Kate Zabriskie.

Lead Nurturing 136

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 136

Nutshell

DECEMBER 28, 2020

Research shows that for every $1 you spend on email marketing, you get back $4 , with drip email campaigns playing a huge role. But to get such mouthwatering ROIs, you must understand the types of email campaigns that help move your marketing needle up. What is a drip email campaign?

Campaigns 115

Campaigns Top of Funnel Email Marketing Lead Nurturing 115

Apptivo

FEBRUARY 16, 2023

Importance of Email automation 4. Why is automation the smartest choice for email marketing? When it comes to businesses, much of the progress in automation is happening in marketing – directed at raising brand awareness and converting leads into sales. Summing it Up Go Automatic!

Email Marketing 94

Email Marketing Marketing Lead Rank Lead Scoring 94

Apptivo

OCTOBER 3, 2022

Who is a buyer and who is a customer? And, when and how does a buyer become a customer? The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. A customer is one who has made it his/her custom to buy at the business.

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Nutshell

JANUARY 30, 2023

What is lead scoring: A beginner’s ultimate guide Every marketer knows that not every lead will turn into a paying customer. So how do you identify which leads will most likely convert? Moreover, how can you improve your campaigns so they generate high-quality and converting leads?

Lead Scoring 62

Lead Scoring Lead Rank Sales Qualified Lead Leads 62

Zoominfo

JUNE 26, 2020

You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy?

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Zoominfo

AUGUST 6, 2019

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.

B2B 154

B2B Strategy Social Media Marketing 154

SalesHandy

NOVEMBER 2, 2020

There’s a lot of potential if you were to conduct Linkedin prospecting and find your next set of customers on the platform. 89% of B2B marketers are already using Linkedin for lead generation and 62% state that it generates 2X more leads than the next best social channel. Find leads. Find leads.

Top of Funnel 98

Top of Funnel LinkedIn Funnel Lead Rank 98

Zoominfo

SEPTEMBER 14, 2020

You know the saying, “if it ain’t broke, don’t fix it?” Well, what if you don’t know it’s broken? Rather, it’s something you have to regularly maintain and update. Rather, it’s something you have to regularly maintain and update. Even the most evergreen processes need some upkeep once in a while.

Top of Funnel 162

Top of Funnel Sales Process Ideal Customer Profile Sales Qualified Lead 162

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

Top of Funnel 130

Top of Funnel Funnel Data Sales Qualified Lead 130

Sales Hacker

SEPTEMBER 24, 2022

Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results.

Paid Content 118

Paid Content Top of Funnel Funnel Ideal Customer Profile 118

Pipeliner

MARCH 29, 2022

Do you know why almost 90% of the leads you attract don’t end up making a purchase? That is all because resource owners don’t use really good lead generation services. Such tools help to collect information about potential customers and turn them into loyal customers.

Lead Generation 94

Lead Generation Demand Generation Agencies Outsourcing Services Software 94

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Apptivo

FEBRUARY 20, 2023

ABCs of sales lead management 3. Sales Lead Management Process 4. Implementing a Lead Management Strategies to increase sales 5. Wind-Up Overview No matter what you sell or the sector you’re in, you need a consistent flow of qualified leads to develop your business.

Lead Rank 103

Lead Rank Lead Scoring Lead Management System 103

Nutshell

SEPTEMBER 5, 2023

As an IT company, you know the importance of software and the necessity of having the right tools at your side to keep a business, project, or device running smoothly. So, what should you include in your tech stack to set your business up for success? Why should you build a tech stack for your IT business?

Software 62

Software Software Company Analytics 62

Appbuddy

DECEMBER 19, 2022

Yet through it all, brands found ways to entice subscribers to open and click through their emails. . Let’s take a look at five of this year’s most clickable email campaigns for answers. Why was this campaign so effective? Today’s consumers are more socially conscious than ever—especially those from younger generations.

Campaigns 94

Campaigns Email Marketing Marketing Discount 94

Nutshell

JUNE 14, 2023

A sales pipeline is a representation of the journey people take when they become customers. Just like every business, your tech company needs to create and monitor your sales pipeline to ensure a smooth customer journey for all your prospects. That will ultimately lead to more sales and revenue. GET THE WORKSHEET 2.

Pipeline 62

Pipeline Lead Rank Lead Scoring Company 62

BuzzBoard

FEBRUARY 26, 2024

Towards that, they are making smarter business decisions of acquiring deep intelligence about their prospects by investing in data vendors and sales assistants—the purpose being aligning their offerings with prospect needs to maximize engagement. So why are BuzzBoard reviews on the rise? Everything is there for you.

Ideal Customer Profile 52

Ideal Customer Profile Demand Generation Agencies Top of Funnel Customer 52