6 Ways to Generate Urgency in B2B Sales
Janek Performance Group
AUGUST 23, 2023
Yet, according to HubSpot Research, 42 percent of sellers struggle establishing urgency. It was instrumental in Kahneman winning the 2002 Nobel Prize in Economics. Today, high-pressure tactics can seem gimmicky and disingenuous. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves.
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