Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive
Sales and Marketing Management
SEPTEMBER 28, 2020
Sales and marketing teams have been slashed, and pipelines are running dry. Census Small Business Pulse Survey estimates that less than 20% of businesses have enough cash reserves to cover three months of operations. Old Sales Funnels Are Drying Up. The impact of these changes is highlighted in the marketing segment.
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