5 Ways Marketing Can Contribute to Social Selling Excellence
SBI Growth
SEPTEMBER 17, 2013
2013 is the year Social Selling became Mission Critical. Yet many reps struggle to get that critical first meeting with a decision maker. Social Selling training budgets increased 48% in 2013. Social Selling’s ‘Lead-to-Close’ conversion rate is 5x marketing sourced leads. Marketing owns branding.
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