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Are You Ready for 2015 Business Planning?

Your Sales Management Guru

Are You Ready for 2015 Business Planning ? Last week I did a web cast for a vendor that was designed for their channel resellers. Its purpose was to discuss effective Business Planning and to review a specific process to ensure their plans and more importantly their execution in 2015 will be at higher levels. What are the risks?

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Can Your Sales Reps Handle these Four Key Buying Objections?

The ROI Guy

The ability for your reps to “handle objections” is a key to achieving 2015 sales success, this according to a recent interview of Jim Ninivaggi, Sales Enablement Practice Director for SiriusDecisions. This objection typically occurs in the middle to later phases of the journey. They want to buy, but want proof.

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ZoomInfo x Bain: 10 Insights From Our CMO Event

Zoominfo

We said, why don’t we take these dollars and redeploy them in more efficient channels to see if we can increase the conversion rates and get a better outcome?” Using this strategy helps your team create extremely relevant and targeted ad messaging that will perform better across your channels and save you money in the long term.

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Author #Interview – Josiane Chriqui Feigon – Smart Sales Manager

The Pipeline

As you’ll read below, she boldly predicts that by 2015 inside sales will overtake field sales, as that unfolds, she will be in greater demand. TS: You say that inside sales is going to overtake field sales by 2015. By Tibor Shanto – tibor.shanto@sellbetter.ca. How can that be? And how does that affect how companies sell? Be observant.

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Technology Partnerships: A Roadmap for Success

Cincom Smart Selling

Glen Llopis, a contributor to Forbes.com, offered up some great advice in his 2015 article Six Ways Effective Leaders Evaluate Business Relationships. Is the objective to establish so many new customers in a new market? Are you looking for a reseller or alternate distribution channel? What Type of Partnership? Compatibility.

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The Monthly Rundown: Startups to Watch from Shamus the Sales Guy – May

Crunchbase

Mindstrong Health develops comprehensive care pathways based on passively collected, continuous and objective measures of cognitive function and mood. Shamus Noonan is a sales manager at Crunchbase, where he leads a team of AEs & SDRs across inbound and outbound channels. Find him on LinkedIn.

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Inside the Rise of B2B Video Marketing

SugarCRM

Meanwhile, Content Marketing Institute reports steady growth in the use of video in B2B content marketing, with 76% of companies indicating that they used some form of video in 2015 (which is a 9% increase over 2013). What channels will you target? Why is Video Taking Off in B2B Marketing?

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