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Three Challenges that will Impact Your 2016 IT Sales and Marketing Plans

The ROI Guy

If you are in IT sales and marketing, there are three significant challenges of which you should be well aware when setting up your budgets and plans for 2016. Are your sales reps / channel partner sable to emotionally, logically and credibly convince more frugal buyers to allocate shrinking budgets for your solutions over other projects?

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Privacy Policies: 5 Questions Channel Partners Should Be Asking to Avoid Disaster

Allbound

Five Questions Channel Program Leaders Should Be Asking. The landmark 2016 EU General Data Protection Regulation (GDPR) went into effect on May 25, 2018. Despite the magnitude and high importance of channel sales to many companies, many still have work to do to address data privacy risks and requirements in their sales channels.

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Why Recruiting is Like Marketing

DiscoverOrg Sales

In fact, conversion rates through the funnel were 5x better for software and support associates than they were for sales and marketing candidates, so we had to develop a funnel for each role – driving a certain number of candidates every week per position. Build a Multi-Channel Traffic Plan to Drive Inbound Candidates.

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Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

But unlike the advertising channels that came before it, the internet was a much better platform for having direct conversations with buyers. Instead of sending paper materials destined for the trashcan, marketers had a direct channel to buyers who could instantly respond if they liked an ad enough. Start by using these strategies: 1.

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Infographic: How to use SMS to win love, leads, revenue

Velocify

trillion messages sent worldwide in 2012 [1] , it’s no wonder that sweethearts and marketers alike are flocking to this communication channel, and salespeople are just beginning to understand its value. 1] Portio Research, Mobile Messaging Futures 2012-2016, 2012. [2] With an estimated 9.6

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How to Improve Your Sales Support Model through Tech Solutions

CloserIQ

With so much choice, how do you find the right solution? Photo source: The 6 biggest sales-tech trends to watch in 2016. Information gathering can also be facilitated through surveys, looking at your site engagement, and social channel engagement. 1) Find a champion. 7) Identify the problem. Prime examples of sales technology.

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Six Key Principles To Managing Remote Sales Teams

Crunchbase

When UberEats first launched in EMEA in 2016, my team and I found ourselves immediately confronted with the challenge of scale. In fact, Gartner recently found that the technologies commanding the most investment in customer service are those related to customer-facing channels, such as self-service.