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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. billion in 2017. billion in 2017. What are the benefits of programmatic advertising? The biggest change? Keep reading. Efficiency.

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. billion in 2017. billion in 2017. What are the benefits of programmatic advertising? The biggest change? Keep reading.

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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

Loyalty 88
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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

billion as of 2017. Moreover, due to this constantly increasing consumer usage, the internet is heavily employed in marketing plans of companies from various industries. These digital marketing campaigns are created to grow brand awareness, attract prospects, and improve brand image—all for the purpose of boosting profitability.

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Radio As a Marketing Tool in B2B

Pipeliner

Radio As a Marketing Tool For B2B Marketers and Social Listening. In the digital era, brands shouldn’t write off the radio as a marketing tool – it offers the same key perk of programmatic ad buys: attribution. Future of Radio Advertising in Promoting B2B Sales. This is a key distinction vs. other advertising channels.

B2B 75
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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

billion as of 2017. Moreover, due to this constantly increasing consumer usage, the internet is heavily employed in marketing plans of companies from various industries. These digital marketing campaigns are created to grow brand awareness, attract prospects, and improve brand image—all for the purpose of boosting profitability.

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Insights on Outbound Conference in Atlanta

Pointclear

On April 13, 2017, I attended the #OutBound conference in Atlanta, GA. One of the presenters, Mike Weinberg, summed up the sentiment in the room: “Many in what’s called the Sales 2.0 Anthony Iannarino – Anthony has helped people in a wide variety of industries and markets think through and overcome their biggest business challenges.