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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. billion in 2017. billion in 2017. What are the benefits of programmatic advertising? The biggest change? Keep reading. Efficiency.

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. billion in 2017. billion in 2017. What are the benefits of programmatic advertising? The biggest change? Keep reading.

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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

billion as of 2017. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising.

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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

billion as of 2017. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising.

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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Pepsi: In 2017, Pepsi provoked outrage with its “Live for Now” ad. Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley.

Loyalty 88
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Radio As a Marketing Tool in B2B

Pipeliner

Future of Radio Advertising in Promoting B2B Sales. Besides this interesting figure from Nielsen’s second-quarter 2017 Comparable Metrics Report, Paul discussed the power of radio in shaping B2B sales: “According to the Radio Advertising Bureau, 30% of FM radio listeners have a bachelor’s or graduate degree.

B2B 75
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29 Critical Sales Compensation Benchmarks & Statistics for 2022

The Spiff Blog

On average between 40% and 50% of an employee’s preferred total award experience has nothing to do with the physical reward itself, but rather the award presentation and professional development ( source ). Advertising Sales Agents: $51,740. Insurance Sales Agents: $50,600. Real Estate Brokers and Sales Agents: $50,300. Only 17.6%