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A Winning Game Plan for Writing Cold Prospecting Emails That Sell

DiscoverOrg Sales

As DiscoverOrg’s Manager of Strategic Accounts, I’m always looking for ways to use personal touchpoints to engage prospects via email. I start with a thoughtful, well-researched cold email that shows just how well I knows my prospect – both the pain points they experience in their job, as well as their personal interests.

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16 Top Sales Conferences You Should Attend in 2017 & 2018

Hubspot Sales

Professional conferences are not only an opportunity to meet industry leaders -- and maybe do a little prospecting -- they’re also a way to break yourself out of your usual routine and pick up new skills. So we’ve compiled a list (in chronological order) of the top sales conferences you should attend in 2017 and 2018. Conference.

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2017 - “The Year of Value”

The ROI Guy

As you and your team kickoff the New Year, there are some important research findings you should factor into your 2017 sales enablement and content strategy. Build trust – Providing 3rd party insights and research, customer case studies and proof points helps validate potential results with prospects and drive credibility.

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The Future Of Lead Generation

MarketJoy

Irrespective of the business you are in, your leads or prospective customers are essential to the growth of your organization. Inside sales and remote sales teams have continued to rise to just under 30% of the universal salesforce, according to 2017 research from InsideSales.com. Omnichannel. CONCLUSION.

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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

MQLs aren’t created equal Depending on the channel or entry point, MQLs convert to pipeline at vastly different rates. Similarly, direct traffic and paid social channels yield significantly different outcomes. On the other hand, pipeline represents genuine prospects with a vested interest in your offerings.

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TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

SBI

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

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Use Outreach? Here’s How to Create, Maintain, and Measure Sequences

Sales Hacker

At Outreach, I have worked with many customers who struggle with their prospecting strategy. New customers often seek advice on engaging prospects across multiple channels , what to say, and how often. Without a blueprint, keeping prospects engaged and hitting quotas is nearly impossible. Design your blueprints.