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Digital Marketing Takes Center Stage

Sales and Marketing Management

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

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The Top 4 Sales Enablement Predictions for 2018

Hubspot Sales

2018 Sales Enablement Trends. With every New Year comes the time for predictions, and if you’re wondering what 2018 has in store for your sales team, look no further. With every New Year comes the time for predictions, and if you’re wondering what 2018 has in store for your sales team, look no further. You’re Already Behind.

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Sales Conferences 2018: The Top 10 Events You Can’t Miss This Year!

Sales Hacker

This is not only because I am the Director of Sales at an event software company, but also because I know I have a lot learn—and in-person events are my favorite way to get that learning done. Top 10 Sales Conferences To Attend in 2018. Rainmaker 2018. Inbound 2018. Dreamforce 2018. Rainmaker 2018.

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B2B Programmatic Advertising for Beginners

Zoominfo

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. Marketers have manually managed advertisements since the beginning of time.

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. Marketers have manually managed advertisements since the beginning of time.

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Looking Ahead at CRM Trends for 2018

SugarCRM

Despite ongoing rumblings about AI and machine learning meshing with CRM software, we haven’t seen a lot come of the hype yet. This holds a lot of value in B2B, but also in more retention-focused B2C worlds. These are just a few of the trends for how the CRM world will shape up in 2018.

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The difference between a product-led, sales-led & marketing-led approach

Close.io

In the last few years, there has been a radical shift in the way people use and buy software. In other words, we are experiencing the product-led era that came as a replacement to the marketing and the sales-led one. How is product-led different than marketing-led? How is product-led different than sales-led? Final thoughts.