2020 Advertising Loyalty Marketing 
SMEI
JANUARY 24, 2023
Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.
Sales and Marketing Management
FEBRUARY 24, 2021
Author: Jo Barnes 2020 was a year of turbulence in almost every aspect of life (understatement of the century?), But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Zero in on Your Target Market. Have a Content Marketing Strategy.
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Zoominfo
FEBRUARY 2, 2021
If nothing else, 2020 really shed a light on the importance of cross-selling as a revenue generator in businesses. Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel. Cross-Sell Analysis.
Sales and Marketing Management
FEBRUARY 8, 2021
“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.
Zoominfo
FEBRUARY 2, 2021
If nothing else, 2020 really shed a light on the importance of cross-selling as a revenue generator in businesses. Persona Actions and Customer Journey Analytics Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel.
Nutshell
JANUARY 30, 2020
Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Discounts, offers, loyalty clubs. Newsletters are near the top of the marketing funnel.
Zoominfo
JANUARY 11, 2021
The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.
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