article thumbnail

Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. If so, then shame marketing may be right up your alley.

Loyalty 88
article thumbnail

5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

Author: Jo Barnes 2020 was a year of turbulence in almost every aspect of life (understatement of the century?), Content marketing generates more than 3x the leads as advertising and costs 62% less. While 2020 may have been both challenging and exhausting, the key to success online is no mystery.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Signals That Indicate Cross-Selling Opportunities

Zoominfo

If nothing else, 2020 really shed a light on the importance of cross-selling as a revenue generator in businesses. link] pic.twitter.com/dLyIYpLOiU — ZoomInfo (@ZoomInfo) November 12, 2020. Not only is cross-selling a way to grow your revenue, but it can also delight and create a feeling of loyalty in your customers.

article thumbnail

Signals That Indicate Cross-Selling Opportunities

Zoominfo

If nothing else, 2020 really shed a light on the importance of cross-selling as a revenue generator in businesses. link] pic.twitter.com/dLyIYpLOiU — ZoomInfo (@ZoomInfo) November 12, 2020 How Does Cross-Selling Increase Customer Lifetime Value? Surprisingly, yes, yes, and yes. Trying to cross-sell is a complete no-brainer.

article thumbnail

How to Create a Targeted B2B Customer Profile

Zoominfo

Better customer loyalty – Customers who feel understood and personally catered to will stick around. Cheaper advertising – It’s no secret—broad, popular search terms like “business software,” or “ sales intelligence ,” are expensive for ads. link] pic.twitter.com/JnZ5wnqbnX — ZoomInfo (@ZoomInfo) February 18, 2020.

article thumbnail

How to Create a Targeted B2B Customer Profile

Zoominfo

Better customer loyalty – Customers who feel understood and personally catered to will stick around. Cheaper advertising – It’s no secret—broad, popular search terms like “business software,” or “ sales intelligence ,” are expensive for ads.

article thumbnail

All the things marketers can (and should) be doing with a CRM

Nutshell

Discounts, offers, loyalty clubs. Tracking the effectiveness of landing pages, web forms, and the quality of their leads allows marketers to make budgetary decisions related to their advertising and marketing channels. Discounts, offers, loyalty clubs. After all, it’s 2020 now, which means it’s time for smarter marketing.