Remove 2020 Remove Buyer Remove Channels Remove Incentives
article thumbnail

E-commerce That Avoids Channel Conflict

Sales and Marketing Management

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. Over the past three years, we’ve seen a 20% to 30% e-commerce annual growth rate, especially in 2020, as in-person prospecting proved difficult if not impossible during the pandemic. potential conflict with their channel partners.

article thumbnail

Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. 1 for buyer intent by G2. There are many types of intent data, and an array of providers. We generate over 1.2

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

Author: Jo Barnes 2020 was a year of turbulence in almost every aspect of life (understatement of the century?), Use the hard data to come up with a buyer persona that informs your marketing strategy going forward. While 2020 may have been both challenging and exhausting, the key to success online is no mystery. Informational.

article thumbnail

Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. From then on, brands must convert first-time customers into repeat buyers.

article thumbnail

5 Ways to Build Up Customer Loyalty

Zoominfo

Invest in Multi-Channel Customer Service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one. And, other customers will recognize the appreciation you show to your buyers, which in turn will strengthen your overall brand and drive customer loyalty on a wider scale.

Loyalty 130
article thumbnail

Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. From then on, brands must convert first-time customers into repeat buyers.

article thumbnail

From Reshuffling to Retention, These Trends Will Define B2B Sales in 2022

Crunchbase

While more people may return to the office in early 2022, that doesn’t mean B2B buyers want to return to in-person meetings. And LinkedIn research points to the same trends with 55 percent of buyers indicating that working remotely has made the purchasing process easier. Hybrid selling is the new normal. There was a 133.8