Openview

NOVEMBER 20, 2018

About Andy Raskin: I help CEOs align their leadership teams around a strategic story — to power success in sales, marketing, fundraising, product, and recruiting. Keep the deck as short as possible. If you try any of these, let me know how it goes—either in a comment below, or the next time we run into each other in a restaurant.

Real Estate 91

Real Estate Call-back Scale Buyer 91

Openview

MARCH 16, 2018

Andy Raskin does an amazing job of outlining their entire pitch here , but at the highest level they’ve managed to tell their story in terms of a market revolution and not just one customer. One company that has done an exceptional job of telling their story, creating awareness of a common problem and defining a category is Zuora.

Outbound 89

Outbound Lead Rank Company Scale 89

HeavyHitter Sales

NOVEMBER 3, 2011

" --Scott Raskin, CEO, Mindjet. "Understanding sales linguistics will help you map out all aspects of interacting with customers—how to get the first meeting, what to say to differentiate yourself, and strategies to close the deal." " --Monty Carter, President, TELUS Enterprise Solutions.

Penetration 123

Penetration Ideal Customer Profile Software Software 123

Sales Hacker

MARCH 21, 2019

This example already got a lot of attention, but we have to highlight it because it’s become the prototype for storytelling in a pitch deck: Andy Raskin, a storytelling pro, wrote up a quick analysis of what makes this an effective sales presentation.

Examples 106

Examples Proposal Call-back Benefit 106

Openview

NOVEMBER 6, 2017

About Andy Raskin. Ultimately, that’s born not of a self-centered mission statement like “We want to be best-in-class X” or “to disrupt Y,” but of a culture whose beating heart is a strategic story that casts your customer as the world-changing hero.

Cancellation 113

Cancellation Call-back Channels Film 113

LeadFuze

DECEMBER 31, 2021

It also advises the use of Andy Raskins framework as guidance. Raskin popularized the CXO sales deck outline and framework in his post about Zuoras salesdeck, which outlines all of its core elements. Pete Kazanjy, a Salesforce consultant and author of Founding Sales has laid out the framework for how to think about sales budgets.

How To 52

How To Case Study Hiring Study 52

Mindtickle

JULY 2, 2016

Jef Raskin , Human-Computer interface expert. Until you know what it takes to achieve success from your customers’ perspective you will just waste valuable time doing things that will have little long-term impact. Jason Whitehead , CEO at Tri Tuns. Tweet This: As far as the customer is concerned, the interface is the product.

Customer 52

Customer Loyalty Microsoft Smart Company 52

Mindtickle

JULY 2, 2016

Jef Raskin , Human-Computer interface expert. Until you know what it takes to achieve success from your customers’ perspective you will just waste valuable time doing things that will have little long-term impact. Jason Whitehead , CEO at Tri Tuns. Tweet This: As far as the customer is concerned, the interface is the product.

Customer 52

Customer Loyalty Microsoft Smart Company 52

Openview

APRIL 13, 2018

About Andy Raskin. Based on what we learn, we’ll refine the story and roll it out on their website, in recruiting discussions, and everywhere else. I’m hoping to visit again in a few months to check on their progress – and not just because it’ll be the start of soft shell season.

Customer 60

Customer Course Call-back Exact 60

Sales Hacker

MARCH 1, 2018

Andy Raskin popularized this narrative framework in his now-famous post about Zuora’s deck entitled “The Greatest Sales Deck I’ve Ever Seen” (a staple for any enterprise sales team). Your goal here is to get high-level buy-in so that an executive believes not only in your product, but also in your vision. What goes into the CXO deck?

How To 74

How To Case Study Study ROI 74