Sales and Marketing Management
JUNE 30, 2017
I got a phone call this morning from one of our oldest customers,” says the executive in a 2010 commercial for an airline. “He The executive proceeds to hand out airline tickets to his entire team and says, “We’re going to set out for a little face-to-face chat with every customer we have.”. He fired us.
Hubspot Sales
FEBRUARY 11, 2022
First, what airline will you fly? Airlines advertise first-class seats as a premium experience. It's a no-frills option that appeals to price-sensitive customers. Economy pricing allows businesses to price products according to their production value because they don’t acquire the extra costs of advertising or marketing.
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Pipeliner
AUGUST 24, 2021
The international transportation logistics client that generated 80% of their business from the airline industry. Obviously, yours will be customized to your business but let’s consider some that will matter in any model. We mentioned the airline industry but what about pharma? That’s how we learn. It’s here and it’s hungry.
Engage Selling
APRIL 23, 2013
Here’s the big fact: 98% of all dissatisfied customers were not dissatisfied because of a quality problem with the product or service purchased. Note that I said the customers “perception of how they were treated” – not how they were treated. It’s how the customer perceived what they did that counts.
Engage Selling
APRIL 23, 2013
Here’s the big fact: 98% of all dissatisfied customers were not dissatisfied because of a quality problem with the product or service purchased. Note that I said the customers “perception of how they were treated” – not how they were treated. It’s how the customer perceived what they did that counts.
Hubspot Sales
AUGUST 4, 2020
In many — if not most — cases, businesses that constantly undertake large-scale promotional pricing efforts can wind up excessively cutting into profit margins and leading their customers to expect lower prices consistently. In many cases, this kind of deal can be advertised through promotional materials like coupons.
Smooth Sale
DECEMBER 18, 2018
Long ago, airlines went out of their way to ensure passenger comfort. Advertising for one airline did preach that it was the best way to fly. I began to apply the lesson to every undertaking both professional and social, including attending and hosting parties. Not the Only Way to Fly.
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