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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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The 5 Greatest Competitor Monitoring Tools To Help You Gain an Edge

Nutshell

Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market. That said, different competitor tracking tools bring different features and benefits to the table. Table of Contents What is a competitor monitoring tool?

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A New Tool to Drive B2B Leads from LinkedIn

SBI Growth

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Now there is a new tool to satisfy this need. Marketing leaders can use this blog post as a blue print to guide your marketing team to success.

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New! Sales Tech Launch Pack

Tenbound

Targeted Reach: Leverage our cultivated network of sales technology professionals, venture capitalists, and industry influencers who are keenly interested in discovering and adopting innovative sales solutions. The Sales Tech Spotlight Launch Package is more than just a marketing tool; it’s a partnership that grows with you.

Scale 52
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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

Moreover, due to this constantly increasing consumer usage, the internet is heavily employed in marketing plans of companies from various industries. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. Weather-based Mobile Advertising.

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B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

If you’re a regular reader of our B2B blog, you already know the drill. The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. What’s more, only 9% have and use the tools they need ( source ). And there you have it—our sixth B2B blog post round up.

B2B 124
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Do You Know Why Point-of-Purchase POP Displays Are Effective?

Smooth Sale

Point-of-purchase displays are a marketing tool every small business should take advantage of. Our guest blog offers compelling insights regarding ‘Why are points-of-purchase POP displays so effective?’ One detail that has proven to be a game-changer in the retail industry is the point-of-purchase (POP) display.

Hiring 106