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How to Build An All-Star Go-to-Market Team

Highspot

Content Marketing and Communications Specialist Responsibilities: Creates compelling content for marketing materials, sales collateral, and communication channels. Digital Marketing Specialist Responsibilities: Manages digital marketing efforts, including online advertising, SEO, social media, and email marketing.

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3 Ways Sales Can Help the Marketing Team (and Help Themselves)

DiscoverOrg Sales

Together with your customer support team – who service and glean feedback from current customers – your sales team has the most important role in the company for sharing information that can give your company an edge over the competition, add relevancy to your marketing collateral, and set you apart as an industry leader.

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4 Ways Marketing Teams Can Help Salespeople Crush Quota

Janek Performance Group

Marketing collateral is fine for generating interest and highlighting the benefits of the product or service. However, the more detailed the data, the more it’ll help sales reps better understand how to effectively communicate the value of what they are selling to their target audience.

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How Tripadvisor Aligned Sales and Marketing Using Allego

Allego

The company also sells advertising, listing placements, subscription services, and travel insurance in partnership with Alianz Global. On the sales side, sellers couldn’t find collateral in the content management system. However, the team didn’t have a well-organized content management system or a reliable tool for evaluating ROI.

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Tech Titan: How Small Agencies Can Harness Technology to Punch Above Their Weight

BuzzBoard

It enhances efficiency, provides a firm grasp on market trends, offers the ability to analyze an extensive range of data sets, predict consumer behavior and personalize advertisements among others. It is filled with the latest industry updates, advice, and tools to enhance your digital journey.

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Routine Price Objections: Are You Prepared?

Braveheart Sales

It’s likely that your organization has spent a significant amount of time and money on other kinds of messaging: website, signage, pitch decks, marketing collateral, trade association booths, advertising, etc. Arming your team with an actual set of useful tools in the face of price objections will go a lot further than hope.

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Ways the Outbound Sales CRM Accelerates your Conversion Rate

Apptivo

What is an Outbound Sales tool? How to find the best CRM for Outbound Sales? What is an Outbound Sales tool? Outbound sales tools are software applications, platforms, or technologies designed to assist sales teams in reaching out to potential customers and prospects. What is Outbound Sales? Why use Outbound Sales CRM?