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A New Tool to Drive B2B Leads from LinkedIn

SBI Growth

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. These ads show up on the top or right hand column on LinkedIn’s website. Now there is a new tool to satisfy this need. Introducing, LinkedIn Sponsored Updates.

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Building GenAI for Business? Data Infrastructure Comes First

Zoominfo

As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data. Write a follow-up prospecting email.

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Automated Sales Tools To Use In 2021

Pipeliner

We have put together all the tools to expand sales, and we’ll tell you what to work on to take your company to the next level. Sales Tools: 5 Points Of Automation. Some of the most effective tools for increasing revenue are setting up a CRM and automating business processes. It’s a proven tool to increase revenue.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. Tighten Up Your TAM Part of the B2B lead generation process is getting to know the audience profiles and behaviors that correlate with sales — more on that in a little bit. Who Handles B2B Lead Generation?

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How to Use Email Automation to Nurture Prospects

Zoominfo

B2B business is also solution-based instead of problem-based (compare household cleaning commercials to an industrial cleaning advertisement). More scalable marketing strategies – Email automation enables Integration with other digital tools, making touchpoints trackable. How Do You Set up Email Automation? Basic Steps.

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Lead Generation Tactics for Increased B2B Sales

Sales and Marketing Management

Ensure that you select the content marketing strategy that your customers not only enjoy but that your team can also keep up with. SEO relies heavily on how much you can optimize the content that you distribute to your consumers. When used appropriately, social media is the best tool for refining your lead generation process.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

Accurate Data Intelligence : Data is incredibly important when it comes to identifying market trends and understanding pricing and distribution models of your product. Even though we knew penetrating a market meant we could not necessarily follow traditional processes to create top of the funnel demand,” Cooper continued. Think again.