What is a Franchisee vs. a Franchisor?
Hubspot Sales
SEPTEMBER 27, 2021
Who’s responsible for marketing materials? For example, if a customer is treated poorly or a franchisee has an outburst, this could lead customers to boycott other company locations — as the franchisee’s actions are directly tied to the brand as a whole. Creating Marketing Materials. Franchisee Roles and Responsibilities.
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