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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Reaching educated buyers is ultimately about providing helpful resources when they need it most. Here’s a tip: Have your salespeople keep a journal of common customer questions, complaints, and feedback. When your content is helpful, customers will engage with it, and you’ll earn a reputation as a trusted resource.

Education 330
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Why the Skepticism? Understanding Small Business Owners’ Concerns About Digital Marketing

BuzzBoard

Currently, a worrying 45% of small businesses shun any form of online advertising, according to recent studies. However, embarking on digital advertising initiatives such as content marketing and social media promotions can substantially enhance visibility, cultivates customer fidelity, and escalate profits for local businesses.

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Do You Realize that Graphics Can Improve Your Retail Business?

Smooth Sale

He currently lives in the Chicagoland area, where he is pursuing his multiple interests in journalism. Whether it’s products, services, or advertising, business owners must find a new way to adapt. ’ Dan Coconate is a local Chicagoland freelance writer who has been in the industry since graduating from college in 2019.

Retail 78
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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

Data from Indeed, the recruitment platform, indicates that between July 2020 and July 2021, searches for vacancies advertising such incentives increased by 134 percent. The Wall Street Journal reported that many potential newcomers to sales are turned off by perceptions that the industry relies on toxic high-pressure tactics.

Quota 100
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. So, if you’re on the hunt for new marketing resources, look no further.

Channels 220
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5 B2B Lead Generation Mistakes to Stop Making in 2022

MarketJoy

excessive graphic design and image advertising). If you open your local business journal, you will almost certainly see an advertisement for a consulting firm trying to “generate awareness.” Concentrate your lead generation efforts and resources on tactics that will yield a high return on investment.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. If you’re on the hunt for new marketing resources, look no further.

Channels 100