The Big CRM Question: Why Aren’t Your Sales Reps Using the Software?
Sales and Marketing Management
APRIL 26, 2018
Alas, I can’t retire just yet, but that hasn’t stopped CRM systems from becoming a heated topic of debate. CRM stands for customer relationship management, which indicates that it’s a tool to manage, you guessed it, customer relationships. The software allows companies to organize their customer data in one place.
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