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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. The first step of sentiment analysis is to collect customer sentiment data. How do you track customer sentiment? Direct feedback.

Analysis 130
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. The first step of sentiment analysis is to collect customer sentiment data. How do you track customer sentiment? Direct feedback.

Analysis 176
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How to Drive Attendees to Your Next Event (Literally!), According to Uber for Business' Marketing Director

Hubspot Sales

When it comes to events, many small business owners and sales reps struggle with the same challenge: Getting prospects and customers to attend. Yet, in-person or virtual event participation is often a critical component of networking, building relationships, and offering value to prospects ahead of a sale.

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Cross-selling and Upselling in 2020

Zoominfo

Interesting tidbit: The probability of selling to a new prospect is 5–20%. Done wrong, these strategies can seriously vex your prospects and customers and negatively impact your brand through perceived irrelevance and what can come across as a plan to “push more product for the sake of pushing more product.”. Not too shabby.

Loyalty 162
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Time for Sales & Event Teams to be Equal Partners

SBI

With less face-to-face business contact, events and tradeshows will become even more important as one of the only ways to meet and get to know customers and prospects in person to solidify these connections. VIPs Regular Customers Priority Prospects Media Internal customers Analysts /press ls your CRM data available and up-to-date?

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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

Social Commerce Will Give Prospects New Shopping Options Take one scroll through Instagram and TikTok and you're guaranteed to come across one item you can buy. Marketing tools: Marketing campaigns and content creation tools help get your business in front of your target audience.

Trends 105
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Contact Management: Definition, Importance & Features

Nutshell

They say data is the new currency. How are you handling and making the most of your customer and lead data, one of your business’s treasured assets? If you’re drowning in unorganized customer and lead details, you’re not making the most of your collected data. Stay afloat with contact management. The result?