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Benchmark Your Demand Generation Content in 4 Quick Steps

SBI Growth

It offers a basic 4 step process to benchmark your demand generation content. Demand generation content refers to web pages, blogs, eBooks, white papers, webinars, newsletters, and many others. Its role is to generate leads. Is your demand generation content better than your competition?

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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. The key purpose of a MAP is to deliver personalized messaging and MAP vendors are excellent at this.

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How To Segment Audiences: A B2B Marketer’s Guide

Zoominfo

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Are they still learning about their problem, or are they deciding between vendors?

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Your 2014 Marketing Budget Roadmap

SBI Growth

Most of the time, the only participants are other vendors. Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events. But what’s the return on investment? How many actual customers?

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An Ingenious Way to be the First in the Door and Close the Business 63% of the Time

SBI

In a recent article on Forbes, “You’re Doing It Wrong: Demand Generation,” Patrick Spenner, Managing Director at CEB’s Marketing & Communications Practice , makes a strong argument for why this approach is taking B2B marketers in the wrong direction. The first vendor in the door wins the deal 63% of the time.

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TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

SBI

Our rich account level insights, active named contacts and intent-driven services are powering new levels of performance for demand generation, ABM, sales prospecting, channel enablement and more. Resources All Awards & Recognition Blog Article Industry News Interview Video Video Reviews Webinars. Blog Article.

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How PandaDoc Uses Templates For Sales Growth

Hubspot Sales

That’s why in this article I’m presenting you with templates that my sales team here at PandaDoc 100% verifiably uses. That’s because Associate Manager, Demand Generation at PandaDoc, Jan Aclan, AKA the guy who architects all of our follow-up cadences, said that he turned to this article on cadences when he was first creating ours.

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