Founder Q&A Series: Incentives and Compensation Structure
Sales Hacker
JULY 14, 2023
Spiff budget for monthly incentives/contests (keeps it fun). Cost of living limits incentive %. 5x+ quota to OTE (for cost to book). If someone goes 4x+ their quota, they should (IMO) earn 1M+. Each layer of complexity added to a commission plan for a AE or SDR is time taken away from prospecting, selling, closing.
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