DiscoverOrg Sales

APRIL 12, 2017

To test the impact of data accuracy on sales effectiveness, we recently partnered with a neutral third party to organize a blind A/B test comparing our sales and marketing intelligence against one of the highest-revenue data providers in the business. Setting up the A/B data test.

Data 222

Data Scale ROI Gatekeeper 222

SBI Growth

MAY 28, 2013

B2B Chief Marketing Officers are enthusiastic about sharing tangible results. There is a strong desire to connect marketing spend to revenue. Lead Generation is the surest way to drive tangible return on marketing investment. Closed revenue contribution becomes the primarily metric. Getting Started. of the audience.

Top of Funnel 325

Top of Funnel Pipeline Opportunity Demand Generation 325

MarketJoy

AUGUST 18, 2022

Mastering your sales pipeline is an incredible way to increase revenue because it allows your sales reps to stay focused on selling. Increase prospect influx with lead generation. Contact us now , we’re ready to lead you into the future of marketing and help your business grow its revenue today. Qualification. Closing the deal.

Outsourcing Services 98

Outsourcing Services Pipeline Sales Qualified Lead Hiring 98

BuzzBoard

MARCH 29, 2023

And our 2023 B2B SaaS GTM Outlook survey combined with day-to-day analysis further validates that streamlined data strategies and cost-efficient moves are necessary for revenue generation during economic contractions. At BuzzBoard we dig deeper to keep up with the revolving and evolving market situations. Here’s more!

Ideal Customer Profile 52

Ideal Customer Profile Data Account Based Marketing Demand Generation 52

BuzzBoard

MARCH 29, 2023

And our 2023 B2B SaaS GTM Outlook survey combined with day-to-day analysis further validates that streamlined data strategies and cost-efficient moves are necessary for revenue generation during economic contractions. At BuzzBoard we dig deeper to keep up with the revolving and evolving market situations. Here’s more!

Ideal Customer Profile 52

Ideal Customer Profile Data Account Based Marketing Demand Generation 52

SBI

JANUARY 18, 2018

Matt: LeadGnome’s reply email mining service gives Sales a competitive advantage by identifying actionable intelligence that presents an opportunity to connect with the right leads, at the right time, to drive more revenue. For other tips and tricks I recommend reading our B2B Demand Generation eBook.

Penetration 114

Penetration Account ROI Demand Generation Agencies 114

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. Our expert principals share these reflections from the 365 days behind us — and predictions for the year ahead.

Ideal Customer Profile 45

Ideal Customer Profile Lead Rank Demand Generation Agencies B2B 45

SBI Growth

JANUARY 20, 2014

B2B CMO’s are focused on driving revenue into the pipeline. Even a small change in conversion effectiveness can change a failed campaign into a robust ROI. Even a small change in conversion effectiveness can change a failed campaign into a robust ROI. This happened with one of my demand generation clients.

Campaigns 310

Campaigns Demand Generation Demand Generation Targets Outside Sales 310

Emissary

SEPTEMBER 27, 2021

They use it to populate a template with the data, a review of the past 90 days, some generic ROI calculators, a few slides that overuse the words “value” and “ partnership ,” and finally some bullets which outline the next 90 days. It goes something like this: The customer success manager (CSM) grabs usage data from the analytics team.

Exercises 245

Exercises Demand Generation Agencies How To ROI 245

SBI

OCTOBER 12, 2017

In the B2B marketing arena, Account Based Marketing (ABM) is on fire these days, and it isn’t showing signs of cooling off anytime soon. Just because metrics shift from demand generation to revenue doesn’t mean inbound strategies should be abandoned — they just need to be tweaked.

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

Emissary

JUNE 6, 2022

Technology companies were early adopters of account-based marketing (ABM): utilizing personalization strategies to engage B2B buyers earlier, uncover more opportunities, and close bigger deals. This expense puts pressure on ABM leaders to maximize their programs’ ROI. However, just having an ABM program isn’t enough anymore.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Demand Generation Targets 52

SBI Growth

AUGUST 26, 2013

Why is it that most B2B sales leaders hate advertising agencies? Are Advertising Agencies Dead to B2B Sales Leaders? While B2B sales leaders have a large total budget, most of that budget is staff salaries and benefits. Spend is seldom tied to the achievement of tangible revenue objectives. Demand Generation.

Demand Generation Agencies 306

Demand Generation Agencies Advertising Advertising Top of Funnel 306

Pointclear

JUNE 10, 2016

Despite the counsel of leaders in this field—many of whom were quoted in this blog series—companies continue to waste marketing dollars, and sales continues to struggle to meet revenue goals. Drive revenue from all sources. Only with an allbound approach will you be able to effectively meet your revenue goals. Not really.

Sales Qualified Lead 160

Sales Qualified Lead Marketing Face-to-face Inbound 160

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

BuzzBoard

MARCH 27, 2023

Additionally, given the budgetary constraints, marketing ROI and attribution remain grave issues for a large share of marketers, impeding marketers opportunities to rise above the average and excel. Brands continue to anticipate an increase in the number of data sources used each year, projecting an average of 18 data sources in 2023.”

Data 52

Data Account Based Marketing Marketing SalesForce 52

BuzzBoard

MARCH 27, 2023

Additionally, given the budgetary constraints, marketing ROI and attribution remain grave issues for a large share of marketers, impeding marketers opportunities to rise above the average and excel. Brands continue to anticipate an increase in the number of data sources used each year, projecting an average of 18 data sources in 2023.”

Data 52

Data Account Based Marketing Marketing SalesForce 52

SBI

JUNE 19, 2019

Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Sales Hacker

MARCH 23, 2020

Forrester SiriusDecisions Summit is the must-attend experience for B2B sales , marketing and product innovators and trendsetters who drive growth in the most well-respected high-performing companies in the market today. 15 customer success stories, including our Return on Integration (ROI) Honors and Programs of the Year Awards.

Conference 78

Conference Webinar Metrics Travel Industry 78

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Media Campaigns 40

Jeff Davis

MARCH 13, 2018

I've talked to many leaders about the need to align B2B Sales and Marketing. Now that a significant amount of attention has been directed at alignment, we are starting to see more research that helps us better understand its impact on revenue. The most effective way to do that is to ensure that both teams focus on the pipeline revenue.

Top of Funnel 75

Top of Funnel Lead Rank Lead Gen Revenue 75

SalesLoft

DECEMBER 28, 2016

Get a head start by checking out these 11 tips to get the best ROI on your event sponsorships. Revenue Summit. Right on the heels of Rainmaker comes Revenue Summit 2017, Sales Hacker and #FlipMyFunnel’s high-growth sales and marketing event on March 7th-9th. Visit the event site here. Visit the event site here. “We

Conference 52

Conference Scale Hotels Demand Generation 52

The Pipeline

AUGUST 16, 2011

Having done the above work, I know that many sales leaders are looking for more prospects, more new revenue opportunities. But if instead the discussion unfolded like this: ME: George, I am curious, how much of your revenue comes from existing clients vs. new clients? Demand Generation. B2B Lead Generation Blog.

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267

InsightSquared

APRIL 14, 2021

Today, the average Chief Revenue Officer’s (CRO) tenure is a shocking 16 months, according to Revenue Collective. How often do you ask your Revenue Operations team to pull a report? As revenue leaders, we often get caught up in the hectic, day-to-day challenges facing us. There are countless factors that lead to this.

Lead Rank 62

Lead Rank Ideal Customer Profile Lead Scoring Top of Funnel 62

SugarCRM

OCTOBER 7, 2021

Do you have any ROI or other metrics to show your leadership team or learnings to apply to the next campaign? For example, how did your campaign influence lead generation and conversion? What was the ROI? Some metrics focus on branding and some on-demand generation. Do you know your campaign’s effectiveness?

Campaigns 26

Campaigns Marketing Lead Rank How To 26

Zoominfo

JUNE 15, 2022

Done well, customer profiling can result in more effective campaigns, greater revenue, and most importantly, happier customers. With better profiles, demand generation teams can craft stronger advertising campaigns. Let’s take a look at an example ICP for a customer that sells B2B software.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

The ROI Guy

SEPTEMBER 7, 2011

Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS). Proactively, buyers need to be convinced that the status-quo is not adequate, and that there is a cost-of-doing-nothing.

Survey 72

Survey Case Study Proposal ROI 72

Zoominfo

AUGUST 1, 2022

We’ve all heard the stories (maybe you’ve even told some yourself) of sales and marketing teams working in unison, launching hyper-targeted account-based marketing (ABM) campaigns that resonate with ideal customers — and drive the type of revenue that makes your team legendary. And these need to be agreed upon by all stakeholders.

Account Based Marketing 130

Account Based Marketing Top of Funnel Lead Rank Ideal Customer Profile 130

Crunchbase

FEBRUARY 10, 2023

In an uncertain economy, driving revenue simultaneously becomes mission critical and increasingly difficult to accomplish. Get rid of those single-point tools that don’t work well together and instead opt for more comprehensive solutions that integrate data and processes across the revenue lifecycle. Search less. Close more.

Ideal Customer Profile 59

Ideal Customer Profile Account Based Marketing Account Revenue 59

Crunchbase

JULY 31, 2019

How do you build a B2B lead gen strategy? As the founder of a B2B sales intelligence product , I work with sales & marketing leaders every day that are creatively answering this question. How Sales Teams Should Build Their B2B Lead Generation Strategy. How Sales Teams Should Build Their B2B Lead Generation Strategy.

Lead Gen 64

Lead Gen Lead Generation Lead Rank B2B 64

Sales Hacker

NOVEMBER 15, 2017

This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. Account-Based Everything / Revenue. Annual Recurring Revenue. Annual Recurring Revenue (ARR) is the value of contracted, often subscription-based revenues normalized for one calendar year.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

The ROI Guy

JANUARY 15, 2013

The Bottom-Line As a key enabler to achieve revenue goals, your Marketing team should investigate how aligned your Marketing investments are with Sales needs, determining if you are focused as much on Sales Enablement as required.

Lead Rank 73

Lead Rank Lead Scoring Marketing Marketing Qualified Lead 73

The ROI Guy

APRIL 21, 2010

Today’s buyers are more conservative than ever, demanding that any investment they make drive tangible savings and business value – a fundamental change called Frugalnomics. Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. in incremental benefits. •

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

The ROI Guy

SEPTEMBER 20, 2012

Alinean announced this week an ROI Guarantee for Value Marketing Tool campaigns. Designed for B2B marketers, to drive better engagements and assure that lead generation goals are exceeded, this program combines compelling Interactive White Papers and Benefit Estimators with integrating e-mail marketing to exclusive targeted communities.

Guarantee 49

Guarantee ROI Lead Rank Lead Scoring 49

Sales Hacker

FEBRUARY 3, 2020

If you are a B2B founder, exec, investor, or work in SAAS, SaaStr 2020 is where you’ll meet and connect with the best in the industry. The RevGen Insight Summit brings together senior sales and revenue business leaders from across North America to discuss current industry challenges – and how best to tackle them. RevGen Insight Summit.

Conference 93

Conference Scale Networking Industry 93

SBI

DECEMBER 30, 2019

Read “Sales Tools to Increase Tradeshow ROI” if you not only want to have better insight on event ROI but also want to ensure a higher ROI. There’s a difference between Active Demand and Demand Generation. Active Demand already exists. Consider metrics.

Demand Generation Agencies 81

Demand Generation Agencies Sales Enablement Infusion ROI 81

Sales Hacker

MARCH 2, 2020

B2B Is Really P2P. Predictable Revenue. This is the modern edition of a business classic, confronting the rapidly evolving world of B2B sales with real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Hacking Sales.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141