Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough. Bad buyer personas. What is a buyer persona?

B2B 150

B2B Buyer Persona Hiring Ideal Customer Profile 150

LinkedFusion

OCTOBER 19, 2020

Marketing without creating ideal buyer personas is like shooting blind arrows – can cause you a massive monetary loss in the business. Creating an ideal buyer persona and basing your marketing strategy on these findings can be super-beneficial for your business. But these are all misconceptions!

Buyer Persona 52

Buyer Persona Buyer Social Media Demographics 52

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. 3. 4 Ways Buyer Personas Can Dramatically Improve Your Branding. What are buyer personas? Let’s get into it!

B2B 140

B2B Buyer Persona Email Marketing Scale 140

SBI Growth

JUNE 25, 2019

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Buyer Persona 249

Buyer Persona Buyer Top of Funnel Lead Rank 249

Hubspot Sales

APRIL 25, 2023

Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. You can ask ChatGPT to include a statistic from a certain blog link, Mendes suggests.

Tools 97

Tools Sales Tools Scale Lead Rank 97

SBI Growth

AUGUST 21, 2013

Now there is a new tool to satisfy this need. Marketing leaders can use this blog post as a blue print to guide your marketing team to success. At the end, I’ll provide a tool to help your team leverage LinkedIn sponsored updates. With LinkedIn’s rich member data, you can leverage your buyer persona for enhanced targeting.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

Zoominfo

MARCH 5, 2018

Today’s blog post breaks down six things markets can do to increase sales productivity. Take a collaborative approach to buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. Interview your sales team.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Zoominfo

MARCH 4, 2021

Create an ideal customer profile (ICP) and buyer personas – Your ICP is exactly the type of lead to become one of your clients, and your buyer personas describe the personalities of those potential customers. A lead nurture campaign sends them reminders and content to gain more of their interest.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. What’s more, only 9% have and use the tools they need ( source ). And there you have it—our sixth B2B blog post round up.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

Hubspot Sales

APRIL 7, 2023

In this blog post, we'll cover the following: What is a digital product? Identify Your Target Audience and Buyer Personas It is integral to figure out who you’re marketing your digital products to. Create a buyer persona using HubSpot’s free tool. How can your business sell digital products?

Buyer Persona 104

Buyer Persona eBook How To Social Media 104

Zoominfo

APRIL 23, 2019

Once you have created a profile of your best buyer, also called a buyer persona , you will be able to target all of your messaging to this specific group – increasing relevance and encouraging prospects to listen to what you have to say. Developing buyer personas can also help you source new clients.

Buyer Persona 145

Buyer Persona Social Media Marketing Case Study 145

Zoominfo

JUNE 5, 2019

In a recent blog post we declared that strategic candidate sourcing was not, in fact, dead. Yet with the right tools and mindset, it’s possible to track down this elusive prospect. Yet with the right tools and mindset, it’s possible to track down this elusive prospect. Or check out our other blog posts.

Buyer Persona 185

Buyer Persona Sales Qualified Lead B2B Proposal 185

Zoominfo

DECEMBER 16, 2018

To learn more about the impact of low-quality data on your most important business initiatives, check out the following blog posts: B2B Marketing Meltdown: The Impact of Bad Data. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. The Marketer’s Guide to B2B Blogging Success [Infographic].

Data 182

Data Buyer Persona B2B Inbound 182

SBI Growth

NOVEMBER 10, 2013

Buyer Personas. Buyer personas are researched-based, modeled representations of who your buyers are. Personas help the sales team understand why buyers make purchase decisions. Here are some best practices when developing personas: Segment your Buyer Personas – by product, vertical, geo.

Buyer Persona 310

Buyer Persona Marketing How To Lead Rank 310

SBI Growth

APRIL 27, 2013

These are available in the downloadable tool: The 13 Symptoms of Sales Rep Obsolescence. The full list is available in the downloadable tool here. Lacks awareness of buyer personas. Even though Marketing has provided some buyer persona research, he does not understand how to use it and doesn''t see the value in it.

Buyer Persona 335

Buyer Persona Networking LinkedIn Trends 335

Zoominfo

FEBRUARY 12, 2019

Whether you’re new to lead management, or you’re looking for some tips to fine-tune your lead management process, today’s blog post is for you. Create buyer personas. Think about it— if you don’t understand your best buyers, how can you accurately qualify them, nurture them, or route them to sales at precisely the right moment?

Lead Rank 172

Lead Rank Lead Scoring Lead Management Sales Qualified Lead 172

DiscoverOrg Sales

JUNE 19, 2018

Buyer personas. We also try to blog about the topic as soon as possible. For example, we recently blogged about GDPR, email security, and whether Slack is killing email.) Shape buyer personas. Your marketing team will never nail their messaging if they’re directing their efforts at the wrong types of buyers.

Buyer Persona 214

Buyer Persona Marketing Scale Collateral 214

SBI Growth

AUGUST 30, 2013

In my last blog post , I walked you through the mechanics of account segmentation. Step #2 – Build Buyer Personas. So the next critical step is building Buyer Personas. Technical Prospect – Buyer(s) involved in evaluating the solution (Purchasing, IT, etc.). Trust brings the buyer back for more.

Lead Gen 306

Lead Gen Lead Rank Lead Scoring Sales Qualified Lead 306

Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. But, human intuition is an irreplaceable tool. No matter which metrics you track or which tools you have at your disposal, you will still encounter problems that can only be solved with creative, human thinking.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

Zoominfo

MARCH 26, 2018

If you have yet to implement a customer-centric business model at your B2B organization, here are some steps you can take to get started: Add more buyer personas: We’ve talked a lot about buyer personas. You’re likely already using buyer personas to inform and improve your marketing efforts. Check it out!

B2C 209

B2C B2B Marketing Social Media 209

SBI Growth

APRIL 25, 2013

There is no doubt LinkedIn is a powerful tool for professional networks. If you need additional insight on leveraging your LI network, I recommend you read Dan Bernoske’s blog: How Top Reps Use LinkedIn to Create Buyer Personas. For example, your contacts might be: Buyers. Know Who’s in Your Network. Influencers.

Networking 326

Networking LinkedIn Buyer Persona Influencer 326

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. For a more comprehensive guide to social listening check out our recent blog post— The B2B Marketer’s Guide to Social Listening. Social media accelerates the sales pipeline.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Targets Demand Generation Social Media 204

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. At traditional SaaS software sales organizations, you have your list of accounts, you have your buyer personas, and you’re trying to create opportunities,” Cooper said.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Sales Hacker

MARCH 28, 2023

Be aware, this tool isn’t just for your sales team. Ideal customer profile vs buyer persona Don’t confuse ICPs and buyer personas. The buyer persona is useful when trying to connect with those companies. Look at your analytics tools for website usage and behavior.

Ideal Customer Profile 107

Ideal Customer Profile Buyer Persona Customer Demographics 107

Sales and Marketing Management

FEBRUARY 24, 2021

Use the hard data to come up with a buyer persona that informs your marketing strategy going forward. Choose a primary content channel (like a blog, social media platforms, or a podcast), and focus on creating content that is: High-quality. You can also conduct an audit of your current email list, followers, and customers.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Zoominfo

MARCH 8, 2022

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. Ease of use, sophistication, and simplicity make it one of the best tools in a marketer’s arsenal. Consider how to minimize manual data entries.

Data 130

Data Outsourcing Services Churn Buyer Persona 130

Zoominfo

JULY 25, 2018

In today’s blog post, we explore the different lessons marketers can learn from door-to-door salespeople to better nurture leads through the sales funnel. Use the resources available to develop buyer personas. Then, create your strategy around the details and behaviors outlined within your buyer persona profiles.

Top of Funnel 150

Top of Funnel Lead Nurturing Buyer Persona Marketing 150

SBI Growth

DECEMBER 1, 2012

Encourage sales and marketing to build personas and build a plan to operationalize them immediately. Over the past year, many organizations have built buyer personas (Read more about buyer personas here and here ). 4 Keys to Making the Persona Project Successful. The persona project has begun!

Meeting 288

Meeting Ideal Customer Profile Buyer Persona Forecasting 288

Hubspot Sales

MAY 19, 2020

Here, we'll learn why it's important to track your website activity, how to go about doing it, and some of the tools available to support those efforts. It can shape better-constructed buyer personas and offers insight into areas for improvement and opportunities you're yet to explore. Why You Should Track Your Website Activity.

Google Analytics 105

Google Analytics Tools Hubspot Analysis 105

Zoominfo

OCTOBER 28, 2018

These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. At the most basic level, technographics are the essential technologies and tools organizations use to run their business. If you’ve read any of our previous blog posts—you know we’re big on buyer personas.

Data 177

Data Eloqua Buyer Persona Demographics 177

SBI Growth

MAY 5, 2013

Below I will summarize what was discussed and offer a free tool kit here. This data translates that the adoption of buyer persona and buying process maps will continue grow as a top priority for marketers. To help you make your company customer-centric, download our Buyer Persona Content Targeting Kit.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

Zoominfo

FEBRUARY 13, 2019

Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. So, before you get started, it’s important to consider each of your buyer personas and the characteristics that set them apart. Enter email list segmentation—the key to successful email marketing.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Sales and Marketing Management

JULY 5, 2018

Create buyer personas – To optimize your audience establishing process, you should create buyer personas. To speed up the process, you should leverage competitive analysis tools. He is also a professional content writing expert in such topics as career growth, self-improvement, blogging and technology innovations.

Social Media 185

Social Media Media Buyer Persona Marketing 185

Zoominfo

MARCH 4, 2021

Create an ideal customer profile (ICP ) and buyer personas – Your ICP is exactly the type of lead to become one of your clients, and your buyer personas describe the personalities of those potential customers. A lead nurture campaign sends them reminders and content to gain more of their interest.

Lead Generation 100

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 100

Zoominfo

JANUARY 30, 2018

Because push notifications are a relatively new marketing tool, businesses are still trying to figure out how to leverage this new technology to its full potential. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. The Marketer’s Guide to B2B Blogging Success [Infographic].

Buyer Persona 182

Buyer Persona Segment B2B Inbound 182

Zoominfo

AUGUST 29, 2018

It’s true– there are a number of tools that track and analyze customer sentiment using complex algorithms. These tools commonly use a form of artificial intelligence called natural language processing (NLP) that analyzes human language for opinions, emotions, tone, and context. Improve your buyer personas.

Analysis 176

Analysis B2B Airlines Marketing 176

Chorus.ai

MARCH 5, 2021

Developing your sales strategy first requires that you diligently build up a concept of your target audience — otherwise known as your buyer personas — before setting goals and constructing your sales funnel. Step 4: Collate your info and define your buyer personas. Step 4: Give your team the tools they need to succeed.

Top of Funnel 113

Top of Funnel Webinar Metrics Strategy Buyer Persona 113