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Blow the Dust off Your Buyer Personas to Win More Deals

SBI Growth

As a sales enablement leader, you had probably developed buyer personas years ago. There was a big announcement and possibly some training sessions, but then everyone forgot about them, and the sales reps almost certainly stopped using them. Slowly but.

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Buyer Personas: Tips to Make Them Work Better for Your Sales Team

Sales Hacker

Newsflash: buyer personas are useless. Or any of the other buyer personas you so carefully put together? Now that we’ve got your attention, we can come clean: buyer personas aren’t really useless. A buyer persona is one of the best tools your sales reps can use to close a deal.

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Pros & Cons of AI Email in Sales [+Tools to Consider]

Hubspot Sales

Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. You can ask ChatGPT to include a statistic from a certain blog link, Mendes suggests.

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10 Sales training ideas that increase team readiness

BrainShark

Reps need to know A LOT to be at their best in front of buyers, but has your sales training strategy kept up with the times? Many organizations’ sales training has grown stale by relying on old-school tactics, like on-site boot camps and long-winded presentations, causing information overload for new reps.

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Why Top Sales Reps Will Be Unemployed In 2 Years

SBI Growth

These are available in the downloadable tool: The 13 Symptoms of Sales Rep Obsolescence. It didn’t matter how much training or communication they received – they were simply “old dogs that couldn’t learn new tricks.”. The buyer environment has changed to be: More social. The full list is available in the downloadable tool here.

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Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Encourage sales and marketing to build personas and build a plan to operationalize them immediately. Over the past year, many organizations have built buyer personas (Read more about buyer personas here and here ). 4 Keys to Making the Persona Project Successful. Specific examples of how to use personas. .

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SDR Training: 5 Tips for Faster Onboarding and Ramp Up

Sales Hacker Training

Sales automation tools like email and dialing technology have turned SDRs into revenue-generating machines. When you feed them the right amount of training with the right amount of technology, that machine pumps out killer results. Buyer personas. Tools training. Using tools to maximize productivity.

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