article thumbnail

6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. CRM applications can be used for more than just the recording of customer touch points.

CRM 100
article thumbnail

WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?

Apptivo

Lifecycle marketing is as much about retention, as it is about acquisition, incorporating a 360° approach. Automated prospecting might also be effective in B2B marketing, using CRM tools, by creating drip campaigns and generating interest in the potential customer. Strategies: 1.Engagement Strategies: 1.Every Strategies: 1.Providing

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Lead Nurturing, and How Can It Help You Get More Deals?

Nutshell

While this approach may result in short-term gains, it isn’t sustainable and won’t lead to as many wins or long-term customer retention. This is also the best time to get your lead on board for a free trial and make them aware of some of your prominent customer testimonials and case studies. And that’s not all.

article thumbnail

Revenue Enablement: What is it and What Do You Need to Know?

Mindtickle

Increase customer lifetime value : By optimizing the customer journey and ensuring a positive customer experience, you can help increase customer loyalty and retention, leading to higher customer lifetime value. This includes marketing automation, customer relationship management (CRM), and customer success platforms.

Revenue 52
article thumbnail

How to Build and Support a Sales Team

Janek Performance Group

In addition, these activities can reveal their true motivation and sales acumen: Ask them to highlight an instance where they had to “think like an entrepreneur” Ask about specific leadership skills (for example, starting a new business initiative) Ask them to recommend a feasible solution to a real-life customer case study.

Hiring 118
article thumbnail

The Difference Between a VP of Sales and a CRO

Sales Hacker

They’ll rip apart your CRM and replace your opportunity fields with their proven-and-trusted sales methodologies and scoff if you try to rehearse Sandler, Challenger, or MEDDIC selling to them. Recruiting and interviewing strategic candidates and attending case-study interviews for individual contributors. Their peers.

Hiring 93
article thumbnail

How to Create an Ideal Customer Profile (ICP)

Zoominfo

Export opportunity data from your CRM and append account information as needed. This can include participation in case studies, online reviews, and more. A few basic characteristics to consider are company revenue, employee headcount (either the entire company or within a relevant department), industry, location, or job titles.