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Pricing challenges posed by a pandemic

Sales and Marketing Management

Offering discounts for their support through advocacy or references shows your appreciation and can help you build a stronger community.”. If you’re sitting on products that aren’t selling, consider bundling or heavily discounting those items to generate some much-needed cash. Ensure your pricing rewards your loyal customers.

Margin 194
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How to Score Deals in the Final Quarter [Data & Expert Backed Tips]

Hubspot Sales

Anticipation of discounts: Buyers know that salespeople are more likely to discount the later it gets, so they wait in anticipation of discounts. Pull out the discount. You can always lean on a trusty discount. The discount can be used in conjunction with a note about urgency. Demo in bulk.

Data 119
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5 Ways to Build Up Customer Loyalty

Zoominfo

Here are a few examples of how you can feature customers in your content: Case studies and testimonials: Customer testimonials and case stories provide a great opportunity to let your customers tell their story. Establish an Incentive-Based Customer Loyalty Program. Offer Incentives that Speak to Your Customers’ Values.

Loyalty 130
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For Sale, Not On Sale - The True Cost of Discounting and What to Do About It

The ROI Guy

By Mark Schlueter & Tom Pisello More sales execs are revealing that discount pressures are at an all time high, and as a result, they need more transactions than ever just to make the numbers. Procurement specialists’ incentive pay is now directly tied to the discounts they can extract from each vendor. times higher ($25M).

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10 Sales Email Templates to Get & Keep a Client's Attention

Hubspot Sales

This can be in the form of a testimonial, case study, or exciting statistic. You'll also want to introduce a case study at this point. You can read the whole story here: [Provide case study link.] For a limited time, you can get [discount] off your first purchase. Push your value proposition.

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Can You Actually Convince Your Customers?

Partners in Excellence

We will provide references, case studies to support our arguments. We will reinforce that with incentives or discounts. It may be overwhelming them with information and data supporting what you are trying to convince people to do. We may leverage our relationships.

Customer 123
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6 Ways to Generate Urgency in B2B Sales

Janek Performance Group

Establish Credibility Through Case Studies and Testimonials Effective sales collateral starts with the collaboration of your sales and marketing teams. Special discounts, one-time-offers, and other time-sensitive promotions can be great incentives to create urgency. But creating urgency goes beyond generating interest.

B2B 62