Showpad

NOVEMBER 24, 2020

A crisis, by nature, disturbs the playing field, opening up new opportunities, weeding out outdated practices and forcing executives to take a harder look at core competencies. Some companies embark on a “meeting of the minds” to assess the situation and establish a new path forward. It demoralizes employees. Marketing alignment.

Lead Rank 52

Lead Rank Lead Scoring How To GoldMine 52

Nutshell

JANUARY 30, 2020

Powerful and versatile, CRMs are used to manage every aspect of the sales pipeline , from signing up newsletter subscribers to nurturing longtime customers, and literally everything in between. They typically contain company news, announcements, customer shoutouts, recent blog content, and are far from being considered “selling material.”

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

DiscoverOrg Sales

FEBRUARY 6, 2019

Org charts are a visual way to represent a company’s hierarchy. Accurate org charts are a goldmine for B2B sellers, because they display relationships between stakeholders, reporting structure, and job titles. Strategic post-event follow-up. Use the org chart to go from cross-selling to up-selling.

Decision Maker 29

Decision Maker Video Outbound Influencer 29

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Channels used to promote the webinar. Focus your efforts on the channels most commonly used by your ideal buyers—for a B2B company LinkedIn or Twitter might make the most sense. 5. Post-webinar lead nurturing and follow-up.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Nutshell

APRIL 26, 2023

CRM stands for customer relationship management, the process companies use to track and analyze interactions with their customers throughout the customer lifecycle. CRM systems compile customer data from across multiple channels, allowing businesses to track leads and close more sales. What is CRM? What are the three types of CRM?

Marketing 171

Marketing SugarCRM CRM Campaigns 171

Close.io

JANUARY 7, 2019

In this guide, I’m sharing every lesson I’ve learned, from what you need to do pre-launch, to how to succeed on launch day and maximize the days, weeks, and months that follow. Back in the day, companies used to invest insane amounts of time and money into a “Big Bang” launch. Pre-launch plan checklist. They’ll try. But they won’t buy.

Strategy 132

Strategy How To Top of Funnel Follow-up 132

Zoominfo

JULY 18, 2019

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Focus your efforts on the channels most commonly used by your ideal buyers—for a B2B company LinkedIn or Twitter might make the most sense. Post-webinar lead nurturing and follow-up. But, don’t be afraid to test different platforms.

Lead Rank 100

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 100

Sales Hacker

NOVEMBER 6, 2020

This month, we have about 20 leads sitting in trial due to a brand new integration with a partner SaaS company, and it’s an integration we haven’t even released yet. We’ve struck up relationships with all kinds of sales coaching companies and lead-generation gurus in our industry (there’s clear alignment between what each of us offers…).

Promotion 77

Promotion Webinar Metrics Lead Rank Lead Scoring 77

Close.io

JANUARY 7, 2019

In this guide, I’m sharing every lesson I’ve learned, from what you need to do pre-launch, to how to succeed on launch day and maximize the days, weeks, and months that follow. Back in the day, companies used to invest insane amounts of time and money into a “Big Bang” launch. Pre-launch plan checklist. They’ll try. But they won’t buy.

Strategy 64

Strategy How To Top of Funnel Follow-up 64

Zoominfo

JULY 30, 2018

As businesses look to scale their business growth through online channels, SEO skills will become more attractive and valuable to employers over time. Just consider these statistics: SEO/SEM marketing is the eighth most in-demand hard skill wanted by companies in 2018, according to a LinkedIn study ( source ). Not sure where to start?

Lead Rank 180

Lead Rank Lead Scoring Engineering Scale 180

SugarCRM

NOVEMBER 14, 2017

Customers are looking to connect with a company and sales reps that understand their lifestyle and aspirations. They develop lasting relationships with the companies they deem knowledgeable and authentic. are gold for your company. The key here is how to use all that data you’re gathering about your customers.

Customer 45

Customer Apparel GoldMine Retail 45

Hubspot Sales

JULY 10, 2020

It’s why so many companies hold and attend conferences and other major events. For a skillful B2B salesperson, speaking directly to a roomful of people is a goldmine for lead generation. Global pandemic aside, everything from a burst pipe to a venue mix-up might force you to postpone or cancel your event. Image Source.

Cancellation 110

Cancellation Opportunity B2B Conference 110